Introduction: Why Prioritizing Engaged Customers Matters In email marketing, engagement determines success. The more an audience interacts with emails—through opens, clicks, and website visits—the better the chances of inbox placement rather than being marked as spam. However, not all subscribers engage in the same way. Some customers are highly active, regularly opening emails and making …

Did you know that a shocking number of commercial emails never make it to the inbox? If you’re pouring time and money into email marketing, this is a reality you can’t afford to ignore. Let’s break it down: 46% of all daily emails are spam — that’s roughly 160 billion spam emails sent every day. …

Email marketing is one of the most powerful tools for businesses to build relationships, boost engagement, and drive conversions. However, a common question among marketers is: How often should I send an email campaign? Too many emails can overwhelm subscribers, leading to unsubscribes, while too few can make your brand easy to forget. Finding the …

In the world of email marketing, timing is everything. Knowing when your audience interacts with your emails—whether they open them, click through, or, unfortunately, mark them as spam—provides invaluable insight for any marketer. With cmercury’s Event Notifications powered by webhooks, marketers can now track and respond to real-time email events seamlessly. Here’s a deep dive …

In the world of email marketing, timing is everything. Knowing when your audience interacts with your emails—whether they open them, click through, or, unfortunately, mark them as spam—provides invaluable insight for any marketer. With cmercury’s Event Notifications powered by webhooks, marketers can now track and respond to real-time email events seamlessly. Here’s a deep dive …

With Mad Mimi officially shutting down on August 30, 2024, many users are seeking alternatives that offer robust features, ease of use, and reliable support. For businesses and marketers looking for a seamless transition, cmercury provides a highly flexible, feature-rich platform that’s built for both small and large-scale campaigns. Here’s why cmercury stands out as …

Introduction In the last week of August, Google introduced a significant enhancement to its Postmaster Tools with the release of the Spam Dashboard. This new feature provides email marketers with in-depth insights into spam activity, offering real-time data to better understand and mitigate spam-related issues. Integrated into the existing Compliance Status Dashboard, the Spam Dashboard …