First things, first. What is omni-channel? Omni-channel is a multi-channel approach to marketing, engaging customers in a relevant way. The result is an integrated and cohesive customer experience irrespective of the customer touchpoint. Onam is the legendary harvest festival of the Southern state of India, Kerala, celebrated with much pomp and pleasure across the state. …
Digital Marketing Email Deliverability Email Marketing Predictive intelligent emails
September 1, 2019
Best Email Marketing Strategies and tips 2019
Learn the best email marketing strategies and tips for 2019 to maximize your email efficiency and take your business to the next orbit. Here’s the ultimate go-to-guide to spruce up your email marketing. What’s more cluttered than your desk? Your inbox? Not anymore with these email marketing strategies. For starters, if you are in a …
All-in-one marketing platform Digital Marketing Email Deliverability Email Marketing Predictive intelligent emails
July 16, 2019
Good to Great Email Open Rates – 12 Ideas
Every single email has a role to play. It can help transform your business. You spend hours on email. You want all your email marketing efforts to bear fruit. After all, who would want all that hard work to go waste? Here’s sharing some tried and tested ways to up your email metrics. Read on. …
Digital Marketing Email Deliverability Email Marketing
June 19, 2019
Technology driven strategies for 2X ROI uplift from your email campaigns
Email marketing metrics are the key indicators of campaign’s success rate and customer engagement rate. If you don’t have a high open rate in your industry vertical, don’t worry! Nobody can get it right the first time easily. To get the best results, you should know the secret formula for successful email campaigns. Right approach ...
Digital Marketing Email Deliverability Email Marketing
June 18, 2019
Role of technical configuration in Email deliverability
As an Email marketer, it’s important for you to follow the email deliverability best practices to achieve successful campaign performance. Here, we walk you through various concepts and technical configurations behind email authentication and deliverability. What is an authenticated email? As part of the email delivery process, receiving mail servers work to determine the authenticity ...
All-in-one marketing platform Digital Marketing Marketing Automation
May 28, 2019
cmercury API integration makes global mailing and text messaging easy
API integration has become the key to success in today’s fast-evolving e-commerce market. Application Programming Interface (API) is a software code that enables two applications to talk to each other. It is an access point to an application that can access a database. API has become an indispensable tool for digital enterprises. It helps to ...
Digital Marketing Email Marketing
May 22, 2019
cmercury gears up to leverage AMP Email technology for enriching customer experiences
Gmail’s new AMP Email technology makes your Email more actionable and powerful. Imagine an email that changes each time you open it! Say, for instance, if you can check various product options, view their ratings, save your choices – everything within an Email itself without opening a new tab. Very convenient, right? Yes, it’s now ...
All-in-one marketing platform Digital Marketing Predictive intelligent emails
April 17, 2019
IIMK LIVE incubation: Great brand recognition for cmercury
Yes, it’s a golden feather in its cap for cmercury! Happy and proud to announce that cmercury, the Machine Learning based All-in-One Marketing Automation suite, is now incubated at the prestigious IIMK LIVE. About IIMK LIVE IIMK LIVE is the Business Incubator and Entrepreneurship Development Centre of IIM Kozhikode. LIVE (Laboratory for Innovation, ...
All-in-one marketing platform Digital Marketing Marketing Automation Predictive intelligent emails
April 10, 2019
Nurturing excellence and talent: cmercury Digital Marketing workshop a big success
Happy to share with you the success story of cmercury digital marketing workshop that was held recently! cmercury, one of the notable players in the Digital Marketing industry, focuses on delivering quality and encourages learning and collaboration to bring up the best talents in the industry. Much to our excitement, we had a fair number ...
All-in-one marketing platform Digital Marketing Marketing Automation Predictive intelligent emails
April 10, 2019
One brand. One customer. Multiple touch-points – The digital way
Sandra was contemplating gifting herself a diamond pendant for her 30th birthday. She started browsing through a couple of popular websites. For a moment, she was lost like Alice in Wonderland, rather she became Sandra in Diamond land. However, as fate would have it, with several loose ends to be tied at work by the ...