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Email Deliverability Email Marketing January 3, 2025 Unlock the Full Potential of Google Postmaster Tools: New Dashboards for Smarter Email Campaigns

In the world of email marketing, timing is everything. Knowing when your audience interacts with your emails—whether they open them, click through, or, unfortunately, mark them as spam—provides invaluable insight for any marketer. With cmercury’s Event Notifications powered by webhooks, marketers can now track and respond to real-time email events seamlessly. Here’s a deep dive …

Email Deliverability Email Marketing November 13, 2024 Boosting Your Marketing with Real-Time Event Notifications: A Guide for Marketers

In the world of email marketing, timing is everything. Knowing when your audience interacts with your emails—whether they open them, click through, or, unfortunately, mark them as spam—provides invaluable insight for any marketer. With cmercury’s Event Notifications powered by webhooks, marketers can now track and respond to real-time email events seamlessly. Here’s a deep dive …

Email Deliverability Email Marketing October 10, 2024 Mad Mimi Alternatives: Why cmercury is the Ideal Choice for Your Email Marketing Needs

With Mad Mimi officially shutting down on August 30, 2024, many users are seeking alternatives that offer robust features, ease of use, and reliable support. For businesses and marketers looking for a seamless transition, cmercury provides a highly flexible, feature-rich platform that’s built for both small and large-scale campaigns. Here’s why cmercury stands out as …

Email Deliverability Email Marketing September 30, 2024 Mastering Email Deliverability with Google’s New Spam Dashboard: A Vital Tool for Marketers

Introduction In the last week of August, Google introduced a significant enhancement to its Postmaster Tools with the release of the Spam Dashboard. This new feature provides email marketers with in-depth insights into spam activity, offering real-time data to better understand and mitigate spam-related issues. Integrated into the existing Compliance Status Dashboard, the Spam Dashboard …

All-in-one marketing automation platform All-in-one marketing platform Blog Digital Marketing Email Deliverability Email Marketing July 1, 2024 Make Your Emails Shine in Gmail Promotions Tab with Annotations

Email annotations can be a game-changer for marketers looking to boost engagement with their Gmail promotions. By adding features such as images, deals, and expiration dates directly to your emails in the Promotions tab, you can capture users’ attention and encourage them to interact with your content without even opening the email. What Are Email …

All-in-one marketing automation platform All-in-one marketing platform Blog Digital Marketing Email Deliverability Email Marketing June 21, 2024 Gmail Promotions Tab Annotations: A Game-Changer in Email Marketing Evolution

Gmail has revolutionized the way we manage our electronic correspondence since its inception. One of the features that have significantly enhanced how marketers reach out to their audience is the Gmail Promotions Tab Annotations. This tool has evolved over the years, and its impact on email marketing cannot be overstated. History of Gmail Promotions Tab …

All-in-one marketing automation platform All-in-one marketing platform Email Marketing June 14, 2024 Why the Promotions Tab is Your Secret Marketing Weapon

Marketers often see the Promotions tab as a graveyard for emails. But what if it held the key to reaching a highly engaged audience receptive to your offers?  Here’s why the Promotions tab can be your secret marketing weapon: Target Engaged Shoppers The Promotions tab is not just a repository for deals and offers; it’s …

All-in-one marketing automation platform All-in-one marketing platform Email Marketing April 2, 2024 Streamlining Email Compliance: Introducing Google’s New Compliance Dashboard

As we welcomed the new year, email marketers received news of major ISPs such as Google and Yahoo implementing strict measures. These measures aimed to ensure that marketers adhere to all necessary configurations while also providing users with simple methods to opt out of email lists. However, marketers found themselves needing to manually verify their …

All-in-one marketing automation platform All-in-one marketing platform Email Marketing February 15, 2024 Essential Checklist for Email Marketers to Ensure Compliance with Google and Yahoo’s 2024 Updates

In the realm of email marketing, staying ahead of the curve is essential for maintaining relevance and maximizing effectiveness. As we step into 2024, the landscape is abuzz with anticipation for the upcoming changes from industry giants Google and Yahoo, set to reshape email security and user experience. These bulk email changes signal a pivotal …

All-in-one marketing automation platform All-in-one marketing platform Email Marketing January 22, 2024 Evolution of DMARC: A Shield Against Email Fraud

While SPF and DKIM laid the groundwork for email security, their individual capabilities fell short of providing a comprehensive solution for email authentication. This realization led to the birth of Domain-based Message Authentication, Reporting, and Conformance (DMARC). In 2010, a collaborative effort among fifteen industry leaders, including PayPal, Microsoft, Google, and Yahoo, embarked on developing …

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