Introduction The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing …
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Did you know that you can increase email deliverability with a few tweaks? Unfortunately, the email inbox is a delicate destination, where only the most robust emails arrive and survive. With average email open rates hovering between 17- 20%, improving email delivery and user engagement are some of the biggest challenges email marketers face. Well, …
The dark mode is the new trend in the email marketing domain. It is not just a tech talk among email users but a hot topic among UI-UX designers and developers of popular email marketing platforms. As a result, it became an unavoidable element for a smooth email experience. According to the email dark mode …
Are you a business owner looking for a growth hacking strategy to scale your business? Growth hacking tactics is a powerful strategy that focuses on rapid business growth. If you have a growth-hacking mindset, here’s a quick brief every marketer and business can explore to leverage their conversion rate. The Growth Hacking Strategy Definition Growth …
Table of contents Introduction Save Your Sender Reputation Analyse Your IP Reputation Set Your Authentication Protocols Maintain Proper Email List Hygiene Eliminate Less Engaged & Invalid Emails Execute Double Opt-in Emails Keep Unsubscription and Preferences Links Practice Email Segmentation Deliver Emails Frequently Send Relevant Emails Write Right & Suitable Subject Lines Use Powerful Analytics for …
Analytics can help improve behavioural triggers and convert your website visitors into prospective customers. Likewise, you can use deep insights to help optimize your email campaigns, lengthen your mailing list, attract more leads and conversions that consequently boost your business revenue under one platform. cmercury is one among them that help you with a plethora …
We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …
Have you ever wondered if there’s a secret to winning the hearts of your customers? Here are 12 Valentine’s day marketing ideas to win customers for life. Whichever way one looks at it, a brand’s relationship with a customer is comparable with that of a couple in love. We’ve put together a few tips, …