Did you know that a shocking number of commercial emails never make it to the inbox? If you’re pouring time and money into email marketing, this is a reality you can’t afford to ignore. Let’s break it down: 46% of all daily emails are spam — that’s roughly 160 billion spam emails sent every day. …
Blog
Email marketing is one of the most powerful tools for businesses to build relationships, boost engagement, and drive conversions. However, a common question among marketers is: How often should I send an email campaign? Too many emails can overwhelm subscribers, leading to unsubscribes, while too few can make your brand easy to forget. Finding the …
In the world of email marketing, timing is everything. Knowing when your audience interacts with your emails—whether they open them, click through, or, unfortunately, mark them as spam—provides invaluable insight for any marketer. With cmercury’s Event Notifications powered by webhooks, marketers can now track and respond to real-time email events seamlessly. Here’s a deep dive …
In the world of email marketing, timing is everything. Knowing when your audience interacts with your emails—whether they open them, click through, or, unfortunately, mark them as spam—provides invaluable insight for any marketer. With cmercury’s Event Notifications powered by webhooks, marketers can now track and respond to real-time email events seamlessly. Here’s a deep dive …
With Mad Mimi officially shutting down on August 30, 2024, many users are seeking alternatives that offer robust features, ease of use, and reliable support. For businesses and marketers looking for a seamless transition, cmercury provides a highly flexible, feature-rich platform that’s built for both small and large-scale campaigns. Here’s why cmercury stands out as …
Introduction In the last week of August, Google introduced a significant enhancement to its Postmaster Tools with the release of the Spam Dashboard. This new feature provides email marketers with in-depth insights into spam activity, offering real-time data to better understand and mitigate spam-related issues. Integrated into the existing Compliance Status Dashboard, the Spam Dashboard …
Email annotations can be a game-changer for marketers looking to boost engagement with their Gmail promotions. By adding features such as images, deals, and expiration dates directly to your emails in the Promotions tab, you can capture users’ attention and encourage them to interact with your content without even opening the email. What Are Email …
Gmail has revolutionized the way we manage our electronic correspondence since its inception. One of the features that have significantly enhanced how marketers reach out to their audience is the Gmail Promotions Tab Annotations. This tool has evolved over the years, and its impact on email marketing cannot be overstated. History of Gmail Promotions Tab …
Marketers often see the Promotions tab as a graveyard for emails. But what if it held the key to reaching a highly engaged audience receptive to your offers? Here’s why the Promotions tab can be your secret marketing weapon: Target Engaged Shoppers The Promotions tab is not just a repository for deals and offers; it’s …
As we welcomed the new year, email marketers received news of major ISPs such as Google and Yahoo implementing strict measures. These measures aimed to ensure that marketers adhere to all necessary configurations while also providing users with simple methods to opt out of email lists. However, marketers found themselves needing to manually verify their …