Learn the best email marketing strategies and tips for 2020 to maximize your email efficiency and take your business to the next orbit. Here’s the ultimate go-to-guide to spruce up your email marketing. What’s more cluttered than your desk? Your inbox? Not anymore with these email marketing strategies. For starters, if you are in a …
All-in-one marketing automation platform Email Deliverability Email Marketing
March 23, 2020
9 secret content strategies to improve email deliverability
Did you know with just a few tweaks you can improve email deliverability much more quickly? Email inbox is a delicate destination, where only the strongest emails arrive, let alone survive. With average email open rates for 2020 hovering between 17- 20%, improving email deliverability and user engagement are some of the biggest challenges faced ...
All-in-one marketing automation platform Case study
February 21, 2020
How Joyalukkas established a successful online presence with cmercury omnichannel platform
Want to extend your business into the online space? Learn how a leading jewellery brand built an engaging audience and multi-fold revenue opportunity by venturing into the world of online marketing. Here’s an in-depth case study on how to start online marketing from scratch. Read on. Outline: Meet Joyalukkas Their reasons to start online marketing ...
All-in-one marketing automation platform Customer engagement Marketing
February 12, 2020
12 evergreen Valentine’s day marketing ideas for long-lasting customer relationships
Have you ever wondered if there's a secret to winning the hearts of your customers? Here are 12 Valentine’s day marketing ideas to win customers for life. Whichever way one looks at it, a brand’s relationship with a customer is comparable with that of a couple in love. We’ve put together a few tips, ...
All-in-one marketing automation platform Digital Marketing Growth Marketing
January 15, 2020
6 Best Growth Hacking Strategies For Startups in 2020
Are you a business owner who is looking for growth hacking strategies to scale up your business? You have come to the right place. Growth hacking is a powerful strategy that focuses absolutely on quick growth of a business. Here's a quick brief on growth hacking strategies every marketer and business can explore to leverage ...
All-in-one marketing platform
December 31, 2019
Grateful about 2019. Hopeful about 2020.
What better time than now to look back at the year that has gone by? 2019 was a great year for cmercury and we are thankful for all the wonderful opportunities to learn, to grow, to provide, to introspect and to support each other – our employees, clients, associates, partners and our well-wishers! 2019 …
Blog Digital Marketing Holiday Marketing
December 5, 2019
Why omnichannel is a sure shot success strategy for your holiday marketing?
Did you know, the global holiday ecommerce spending in 2019 will rise up to 13.2% which is more than three times the rate of total retail spending? Have you started your holiday promotions yet? Skyrocket your holiday sales with a little more planning and effort. Let’s check out a few doable holiday marketing ideas. As …
All-in-one marketing platform Digital Marketing Marketing Automation
November 28, 2019
Top 6 High-Impact Marketing Automation Use-Cases to Reduce Customer Churn
Are you facing the risk of customer churn? Do you find it hard to actively engage your customers with your product? Customer churn, i.e. the number of customers who leave a company during a given time period, is a serious issue most businesses face. You know, it costs too much to lose your customers. Hence …
All-in-one marketing automation platform Case study Digital Marketing Exit Intent Popup Marketing Automation
September 30, 2019
How HalalTrip, an emerging OTA brand, increased web hits and subscriptions through cmercury
Client portfolio: HalalTrip is a comprehensive online travel platform set up exclusively for Islamic travellers. A first-of-its-kind, their services range from flight/hotel bookings, quality dietary services to prayer facilities and more. Founded in 2010, this Singapore-based innovative travel planning platform aims to make global travel convenient, pleasurable, and faith-friendly for Muslims across the globe. The ...
All-in-one marketing platform Digital Marketing Marketing Automation
September 10, 2019
Parallels between Omni-Channel and Onam : A new outlook
First things, first. What is omni-channel? Omni-channel is a multi-channel approach to marketing, engaging customers in a relevant way. The result is an integrated and cohesive customer experience irrespective of the customer touchpoint. Onam is the legendary harvest festival of the Southern state of India, Kerala, celebrated with much pomp and pleasure across the state. …