Introduction Striving to improve your email open rate is a constant pursuit in the world of digital marketing. While fluctuations are normal, consistently low open rates can hinder your ROI and undermine the efforts invested in crafting impactful campaigns. After all, the ultimate goal is to ensure that every email you send resonates with your …
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Introduction The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing …
The dark mode is the new trend in the email marketing domain. It is not just a tech talk among email users but a hot topic among UI-UX designers and developers of popular email marketing platforms. As a result, it became an unavoidable element for a smooth email experience. According to the email dark mode …
Are you facing the risk of customer churn? Do you find it hard to increase customer engagement with your product actively? Here comes the best-proven email automation platform and tips for tracking your customer journey, engaging your customers, and increasing conversion rates. Customer churn means the number of customers who leave a company during a …
Table of contents Introduction Save Your Sender Reputation Analyse Your IP Reputation Set Your Authentication Protocols Maintain Proper Email List Hygiene Eliminate Less Engaged & Invalid Emails Execute Double Opt-in Emails Keep Unsubscription and Preferences Links Practice Email Segmentation Deliver Emails Frequently Send Relevant Emails Write Right & Suitable Subject Lines Use Powerful Analytics for …
Analytics can help improve behavioural triggers and convert your website visitors into prospective customers. Likewise, you can use deep insights to help optimize your email campaigns, lengthen your mailing list, attract more leads and conversions that consequently boost your business revenue under one platform. cmercury is one among them that help you with a plethora …
We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …
What better time than now to look back at the year that has gone by? 2019 was a great year for cmercury and we are thankful for all the wonderful opportunities to learn, to grow, to provide, to introspect and to support each other – our employees, clients, associates, partners and our well-wishers! 2019 …
First things, first. What is omni-channel? Omni-channel is a multi-channel approach to marketing, engaging customers in a relevant way. The result is an integrated and cohesive customer experience irrespective of the customer touchpoint. Onam is the legendary harvest festival of the Southern state of India, Kerala, celebrated with much pomp and pleasure across the state. …
API integration has become the key to success in today’s fast-evolving e-commerce market. Application Programming Interface (API) is a software code that enables two applications to talk to each other. It is an access point to an application that can access a database. API has become an indispensable tool for digital enterprises. It helps …