Introduction It’s pretty normal for email open rates to dip or fluctuate. However, a dipping good email open rate is unsuitable for your ROI. You spend hours on email. Also, you want all your email campaign efforts to bear fruit. After all, who would want all that hard work to go in vain? Read a …
Digital Marketing
Introduction The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing …
The dark mode is the new trend in the email marketing domain. It is not just a tech talk among email users but a hot topic among UI-UX designers and developers of popular email marketing platforms. As a result, it became an unavoidable element for a smooth email experience. According to the email dark mode …
Are you facing the risk of customer churn? Do you find it hard to increase customer engagement with your product actively? Here comes the best-proven email automation platform and tips for tracking your customer journey, engaging your customers, and increasing conversion rates. Customer churn means the number of customers who leave a company during a …
A Snapshot of the Indian Ecommerce Industry The Indian ecommerce market, from $38.5 billion in 2017, is expected to grow by $200 billion by 2026. Meanwhile, India has more than 330 million smartphones and about 226 million users on social media networks. As of now, India has about 100 million online shoppers. According to recent …
Are you a business owner looking for a growth hacking strategy to scale your business? Growth hacking tactics is a powerful strategy that focuses on rapid business growth. If you have a growth-hacking mindset, here’s a quick brief every marketer and business can explore to leverage their conversion rate. The Growth Hacking Strategy Definition Growth …
Table of contents Introduction Save Your Sender Reputation Analyse Your IP Reputation Set Your Authentication Protocols Maintain Proper Email List Hygiene Eliminate Less Engaged & Invalid Emails Execute Double Opt-in Emails Keep Unsubscription and Preferences Links Practice Email Segmentation Deliver Emails Frequently Send Relevant Emails Write Right & Suitable Subject Lines Use Powerful Analytics for …
Analytics can help improve behavioural triggers and convert your website visitors into prospective customers. Likewise, you can use deep insights to help optimize your email campaigns, lengthen your mailing list, attract more leads and conversions that consequently boost your business revenue under one platform. cmercury is one among them that help you with a plethora …
We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …
The festive season is here. Above all, it’s time for fun, cheer, and of course, need a bounce in your sales. In addition, marketers are looking for ways to upsell their products and services through various channels. Strategic planning of your advertising campaigns can take your business ahead. With the help of a few holiday …