Digital Marketing Archives

Learn the best email marketing strategies and tips for 2020 to maximize your email efficiency and take your business to the next orbit. Here’s the ultimate go-to-guide to spruce up your email marketing. What’s more cluttered than your desk? Your inbox? Not anymore with these email marketing strategies. For starters, if you are in a …

All-in-one marketing automation platform Case study February 21, 2020 How Joyalukkas established a successful online presence with cmercury omnichannel platform

Want to extend your business into the online space? Learn how a leading jewellery brand built an engaging audience and multi-fold revenue opportunity by venturing into the world of online marketing. Here’s an in-depth case study on how to start online marketing from scratch. Read on. Outline: Meet Joyalukkas Their reasons to start online marketing ...

All-in-one marketing automation platform Digital Marketing Growth Marketing January 15, 2020 6 Best Growth Hacking Strategies For Startups in 2020

Are you a business owner who is looking for growth hacking strategies to scale up your business? You have come to the right place. Growth hacking is a powerful strategy that focuses absolutely on quick growth of a business. Here's a quick brief on growth hacking strategies every marketer and business can explore to leverage ...

Blog Digital Marketing Holiday Marketing December 5, 2019 Why omnichannel is a sure shot success strategy for your holiday marketing?

Did you know, the global holiday ecommerce spending in 2019 will rise up to 13.2% which is more than three times the rate of total retail spending? Have you started your holiday promotions yet? Skyrocket your holiday sales with a little more planning and effort. Let’s check out a few doable holiday marketing ideas. As …

All-in-one marketing platform Digital Marketing Marketing Automation November 28, 2019 Top 6 High-Impact Marketing Automation Use-Cases to Reduce Customer Churn

Are you facing the risk of customer churn? Do you find it hard to actively engage your customers with your product? Customer churn, i.e. the number of customers who leave a company during a given time period, is a serious issue most businesses face. You know, it costs too much to lose your customers. Hence …

All-in-one marketing automation platform Case study Digital Marketing Exit Intent Popup Marketing Automation September 30, 2019 How HalalTrip, an emerging OTA brand, increased web hits and subscriptions through cmercury

Client portfolio: HalalTrip is a comprehensive online travel platform set up exclusively for Islamic travellers. A first-of-its-kind, their services range from flight/hotel bookings, quality dietary services to prayer facilities and more. Founded in 2010, this Singapore-based innovative travel planning platform aims to make global travel convenient, pleasurable, and faith-friendly for Muslims across the globe. The ...

All-in-one marketing platform Digital Marketing Marketing Automation September 10, 2019 Parallels between Omni-Channel and Onam : A new outlook

First things, first. What is omni-channel? Omni-channel is a multi-channel approach to marketing, engaging customers in a relevant way. The result is an integrated and cohesive customer experience irrespective of the customer touchpoint. Onam is the legendary harvest festival of the Southern state of India, Kerala, celebrated with much pomp and pleasure across the state. …

All-in-one marketing platform Digital Marketing Email Deliverability Email Marketing Predictive intelligent emails July 16, 2019 12 Ideas To Improve Your Email Open Rates in 2020

It’s quite normal for email open rates to dip or fluctuate. A dipping email open rate is not good for your ROI. You spend hours on email. You want all your email marketing efforts to bear fruit. After all, who would want all that hard work to go waste? Here’s sharing some tried and tested …

Digital Marketing Email Deliverability Email Marketing June 19, 2019 Technology driven strategies for 2X ROI uplift from your email campaigns

Email marketing metrics are the key indicators of campaign’s success rate and customer engagement rate. If you don’t have a high open rate in your industry vertical, don’t worry! Nobody can get it right the first time easily. To get the best results, you should know the secret formula for successful email campaigns. Right approach ...

Digital Marketing Email Deliverability Email Marketing June 18, 2019 Role of technical configuration in Email deliverability

As an Email marketer, it’s important for you to follow the email deliverability best practices to achieve successful campaign performance. Here, we walk you through various concepts and technical configurations behind email authentication and deliverability. What is an authenticated email? As part of the email delivery process, receiving mail servers work to determine the ...