Introduction Many times marketers spend a lot of effort creating and deploying beautiful emails and end up with very basic retargeting strategies including resending the emails to non openers, non clickers etc. However, email marketing offers greater opportunities to remarket based on the landing page actions. There are various stages the engaged email recipient goes …
Email Deliverability
Introduction As email marketers, you must be dedicating a sizable amount of your time to draft a perfect fit subject line for your promotional newsletters. But in reality, a great majority of us get busy with other aspects of your campaign like mail body, creative design, template selection, audience fine tuning etc and end up paying limited …
The festive season is on its way. Regarding holiday promotions, email is undoubtedly one of the most cost-effective preferences. However, timing your emails is essential for achieving better results for your effort. Move forward to get some practical email marketing ideas you can follow while planning your holiday email campaigns to increase your ROI. Treesa …
Introduction It’s pretty normal for email open rates to dip or fluctuate. However, a dipping good email open rate is unsuitable for your ROI. You spend hours on email. Also, you want all your email campaign efforts to bear fruit. After all, who would want all that hard work to go in vain? Read a …
Introduction The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing …
Did you know that you can increase email deliverability with a few tweaks? Unfortunately, the email inbox is a delicate destination, where only the most robust emails arrive and survive. With average email open rates hovering between 17- 20%, improving email delivery and user engagement are some of the biggest challenges email marketers face. Well, …
The dark mode is the new trend in the email marketing domain. It is not just a tech talk among email users but a hot topic among UI-UX designers and developers of popular email marketing platforms. As a result, it became an unavoidable element for a smooth email experience. According to the email dark mode …
Email Verification Every email marketer will agree that email deliverability or inbox placement is the heart of their email programs. But, above all, email verification is essential to email marketing success. cmercury free bulk email verifier helps marketers to maintain their email list hygiene. If your emails do not reach the intended recipient’s inbox, all …
Table of contents Introduction Save Your Sender Reputation Analyse Your IP Reputation Set Your Authentication Protocols Maintain Proper Email List Hygiene Eliminate Less Engaged & Invalid Emails Execute Double Opt-in Emails Keep Unsubscription and Preferences Links Practice Email Segmentation Deliver Emails Frequently Send Relevant Emails Write Right & Suitable Subject Lines Use Powerful Analytics for …
We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …