In the world of email marketing, timing is everything. Knowing when your audience interacts with your emails—whether they open them, click through, or, unfortunately, mark them as spam—provides invaluable insight for any marketer. With cmercury’s Event Notifications powered by webhooks, marketers can now track and respond to real-time email events seamlessly. Here’s a deep dive …
Email Deliverability
With Mad Mimi officially shutting down on August 30, 2024, many users are seeking alternatives that offer robust features, ease of use, and reliable support. For businesses and marketers looking for a seamless transition, cmercury provides a highly flexible, feature-rich platform that’s built for both small and large-scale campaigns. Here’s why cmercury stands out as …
Introduction In the last week of August, Google introduced a significant enhancement to its Postmaster Tools with the release of the Spam Dashboard. This new feature provides email marketers with in-depth insights into spam activity, offering real-time data to better understand and mitigate spam-related issues. Integrated into the existing Compliance Status Dashboard, the Spam Dashboard …
Email annotations can be a game-changer for marketers looking to boost engagement with their Gmail promotions. By adding features such as images, deals, and expiration dates directly to your emails in the Promotions tab, you can capture users’ attention and encourage them to interact with your content without even opening the email. What Are Email …
Gmail has revolutionized the way we manage our electronic correspondence since its inception. One of the features that have significantly enhanced how marketers reach out to their audience is the Gmail Promotions Tab Annotations. This tool has evolved over the years, and its impact on email marketing cannot be overstated. History of Gmail Promotions Tab …
Introduction ‘Christmas! Tis the season to be jolly, and for businesses, it’s also the season to capture the attention and hearts of consumers. In the digital age, where emails flood inboxes and competition for engagement is fierce, the role of subject lines cannot be overstated. This Christmas, a technological marvel is stepping into the spotlight …
Introduction Exploring the Intersection of Email Marketing and Generative AI Email marketing has long been a staple in the world of digital marketing, helping businesses connect with their customers and drive conversions. However, as technology continues to advance, the future of email marketing is evolving. The rise of generative artificial intelligence (AI) is unlocking boundless …
Introduction SMS, a powerful marketing and communication tool has always been in the limelight in India, for good and (more of) bad reasons forcing the regulator to step in and act. ( honestly speaking a very late intervention, but inevitable). However, recent regulatory reforms by the Telecom Regulatory Authority of India (TRAI) have significantly impacted …
Introduction Email marketing remains an essential tool in today’s digital landscape. It offers businesses the ability to reach a wide audience, personalize messages, nurture relationships, and achieve a high ROI. With its cost-effectiveness and effectiveness in engaging customers, email marketing is a crucial strategy to drive growth and success. However, maintaining a clean and high-quality …
Introduction In today’s digital landscape, email marketing remains a powerful tool for businesses to engage with their audience and drive conversions. As the need for efficient mass email campaigns grows, businesses turn to bulk email marketing software to streamline their efforts. In this blog, we will explore some renowned market players, including Mailchimp, Brevo, Mailjet, …