Introduction ‘Christmas! Tis the season to be jolly, and for businesses, it’s also the season to capture the attention and hearts of consumers. In the digital age, where emails flood inboxes and competition for engagement is fierce, the role of subject lines cannot be overstated. This Christmas, a technological marvel is stepping into the spotlight …
Marketing
Introduction It’s pretty normal for email open rates to dip or fluctuate. However, a dipping good email open rate is unsuitable for your ROI. You spend hours on email. Also, you want all your email campaign efforts to bear fruit. After all, who would want all that hard work to go in vain? Read a …
Introduction The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing …
The dark mode is the new trend in the email marketing domain. It is not just a tech talk among email users but a hot topic among UI-UX designers and developers of popular email marketing platforms. As a result, it became an unavoidable element for a smooth email experience. According to the email dark mode …
Table of contents Introduction Save Your Sender Reputation Analyse Your IP Reputation Set Your Authentication Protocols Maintain Proper Email List Hygiene Eliminate Less Engaged & Invalid Emails Execute Double Opt-in Emails Keep Unsubscription and Preferences Links Practice Email Segmentation Deliver Emails Frequently Send Relevant Emails Write Right & Suitable Subject Lines Use Powerful Analytics for …
We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …
In 2021, we thought we should add on a few additional marketing ideas and tools that every startup should invest in, even if they’re still in an early life cycle stage. So here are 4 digital marketing startup ideas you should invest in to grow your business: Brand Voice & Messaging Most startups typically overlook …
Have you ever wondered if there’s a secret to winning the hearts of your customers? Here are 12 Valentine’s day marketing ideas to win customers for life. Whichever way one looks at it, a brand’s relationship with a customer is comparable with that of a couple in love. We’ve put together a few tips, …
Do you want more email engagement as you would ideally like to push your products and services? Of course, it will always be optimal to note certain paradigms for engagement. Moreover, it is demonstrated as the standard framework within which a subscriber attends your email campaigns. So here we bring before you the 10 tips …