In the dynamic world of digital communication, email remains a powerful tool for marketers. However, with the rise of cyber threats and concerns about spam, maintaining the integrity of your emails is more critical than ever. Enter DMARC – Domain-based Message Authentication, Reporting, and Conformance.It works by authenticating the sender’s identity through mechanisms like SPF …
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Introduction: It’s the season of joy, giving, and festive cheer! As businesses gear up for the bustling Christmas season in 2023, it’s evident that email marketing remains a pivotal channel for fostering connections with customers and driving sales. In this insightful blog, we’ll delve into the transformative impact of Generative AI on email marketing promotions, …
Introduction ‘Christmas! Tis the season to be jolly, and for businesses, it’s also the season to capture the attention and hearts of consumers. In the digital age, where emails flood inboxes and competition for engagement is fierce, the role of subject lines cannot be overstated. This Christmas, a technological marvel is stepping into the spotlight …
Introduction Exploring the Intersection of Email Marketing and Generative AI Email marketing has long been a staple in the world of digital marketing, helping businesses connect with their customers and drive conversions. However, as technology continues to advance, the future of email marketing is evolving. The rise of generative artificial intelligence (AI) is unlocking boundless …
Introduction SMS, a powerful marketing and communication tool has always been in the limelight in India, for good and (more of) bad reasons forcing the regulator to step in and act. ( honestly speaking a very late intervention, but inevitable). However, recent regulatory reforms by the Telecom Regulatory Authority of India (TRAI) have significantly impacted …
Introduction Email marketing remains an essential tool in today’s digital landscape. It offers businesses the ability to reach a wide audience, personalize messages, nurture relationships, and achieve a high ROI. With its cost-effectiveness and effectiveness in engaging customers, email marketing is a crucial strategy to drive growth and success. However, maintaining a clean and high-quality …
Introduction In today’s digital landscape, email marketing remains a powerful tool for businesses to engage with their audience and drive conversions. As the need for efficient mass email campaigns grows, businesses turn to bulk email marketing software to streamline their efforts. In this blog, we will explore some renowned market players, including Mailchimp, Brevo, Mailjet, …
Introduction In the fast-paced digital landscape of today, understanding search trends and competition is paramount for businesses and marketers alike. To shed light on the current email marketing landscape, we delve into a detailed analysis of the keywords with maximum consumer intent across various countries. Our investigation encompasses a wide range of metrics, from …
Introduction Many times marketers spend a lot of effort creating and deploying beautiful emails and end up with very basic retargeting strategies including resending the emails to non openers, non clickers etc. However, email marketing offers greater opportunities to remarket based on the landing page actions. There are various stages the engaged email recipient goes …
Introduction: Need to send bulk emails for your business? While Gmail might seem like a convenient option, it has limitations. This guide will walk you through sending bulk emails in Gmail, but also highlight the advantages of switching to dedicated email marketing platforms for better results. Sending Bulk Emails in Gmail (Remember, these methods have …