Email marketing continues to be the favorite marketing channel for marketers in 2022. Some marketing gurus may have labeled it outdated, but it continues to attract huge ROI. But for excellent customer acquisition and retention, businesses need to collaborate with a result-driven email service provider. Mailchimp is the first option that comes to everyone’s mind. …
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Introduction Striving to improve your email open rate is a constant pursuit in the world of digital marketing. While fluctuations are normal, consistently low open rates can hinder your ROI and undermine the efforts invested in crafting impactful campaigns. After all, the ultimate goal is to ensure that every email you send resonates with your …
Despite what some marketing gurus may claim, email marketing remains a potent force in the digital landscape. In fact, a staggering 89% of marketers continue to place their trust in email marketing, while 64% of small businesses actively utilize it to connect with potential customers. The relevance of email marketing has only grown stronger in …
Introduction Are you searching for an email marketing strategy plan that can benefit your business? If yes, this blog is for you! Finding a startup and fueling it all through its run for an upgraded performance is always a hard knock considering the market competency. Therefore, you must develop the best email marketing strategies to …
Introduction Effectively crafted survey emails are a must-have in a powerful email marketing strategy. First, one must be well educated about the benefits surveys could potentially reap. So it should be in terms of campaign performance, customer insights, brand retention and loyalty, trend analysis etc. The marketer should also know how to design an effective …
Introduction The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing …
Introduction In a world where 4.6 billion people use mobile phones but only 2.1 billion own smartphones, the significance of mobile marketing, including SMS marketing, cannot be overstated. While digital marketing relies on internet connectivity, mobile marketing targets a broader audience, tapping into a vast pool of potential customers who may not engage with traditional …
Did you know that you can increase email deliverability with a few tweaks? Unfortunately, the email inbox is a delicate destination, where only the most robust emails arrive and survive. With average email open rates hovering between 17- 20%, improving email delivery and user engagement are some of the biggest challenges email marketers face. Well, …
The dark mode is the new trend in the email marketing domain. It is not just a tech talk among email users but a hot topic among UI-UX designers and developers of popular email marketing platforms. As a result, it became an unavoidable element for a smooth email experience. According to the email dark mode …
Are you on a search to find the best free email marketing tool to keep your email list clean? Lucky for you, we have analyzed the top 10 free email validation tools. Free email verification tools can help you achieve great deliverability rates without spending a dime. In this article, we have mentioned the features …