Introduction It’s pretty normal for email open rates to dip or fluctuate. However, a dipping good email open rate is unsuitable for your ROI. You spend hours on email. Also, you want all your email campaign efforts to bear fruit. After all, who would want all that hard work to go in vain? Read a …
Marketing Ideas
Introduction The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing …
The dark mode is the new trend in the email marketing domain. It is not just a tech talk among email users but a hot topic among UI-UX designers and developers of popular email marketing platforms. As a result, it became an unavoidable element for a smooth email experience. According to the email dark mode …
Table of contents Introduction Save Your Sender Reputation Analyse Your IP Reputation Set Your Authentication Protocols Maintain Proper Email List Hygiene Eliminate Less Engaged & Invalid Emails Execute Double Opt-in Emails Keep Unsubscription and Preferences Links Practice Email Segmentation Deliver Emails Frequently Send Relevant Emails Write Right & Suitable Subject Lines Use Powerful Analytics for …
We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …
Companies shed a lot of time and effort driving visitors to their website and subsequently growing conversions and sales. During the journey, the worst case occurs when visitors come to the website and exit without taking the intended action. As a result, the entire attempt to drive gain goes in vain. Most of the customers …
In 2021, we thought we should add on a few additional marketing ideas and tools that every startup should invest in, even if they’re still in an early life cycle stage. So here are 4 digital marketing startup ideas you should invest in to grow your business: Brand Voice & Messaging Most startups typically overlook …