We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …
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December 7, 2021
cmercury: The Best Email Marketing Software You Need For Email Segmentation & Personalisation
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October 18, 2021
Web Push Marketing- Role of Segmentation for Better Customer Engagement & Retention
Building your web push subscription base and delivering promotional content to your subscribers is a different game altogether. Moreover, just like any other channel, you are missing two critically important components of precision marketing – customer preferences and customer interests. However, this happens especially when we initiate a mass deployment of the same story to …
