Do you have an Email Marketing strategy?
August 9, 2016
Do you have an email marketing strategy? No problem even if you don’t have one. We can help you there!
Founding a startup and fueling it all through its run for an upgraded performance is always a hard knock considering the market competency. There you need to come up with different ideas for boosting your company’s visibility and thus customer interaction. We have picked up a plan that would probably do well for every customer-facing online business. Let’s check them out:
NEED TO KNOW YOUR CUSTOMER
The fundamental module is to know your customers in person. Gone are the days taking the database as a whole and listing audience under a common tag. Then, what? You need to individually treat your customers. For an instance, you run an online clothing cart of both men and women. You analyze people who drive onto your online portal and buy products. Here you need to become a typical next generation marketer by categorizing your customers based on their behavior and purchase. That is, men buy men’s trousers and shirts, whereas women give a try on sarees and frocks. And you need to separately account all these data into the document for future marketing purposes.
WORK ON COMMUNICATION STRATEGY
Once you are very much aware of who and what your customers are, the next you need to do is bridge communication with your potential leads. Since you have already chosen email as a communication medium, what you have to do is create vivid email templates to interact receivers. You may try with short and long kinds of templates, which can direct the audience to your product page with a buy button, social media channels with social icons or blogs with its most appropriate icon.
CRAFT YOUR EMAIL MESSAGES
So, you know your customers and have created a communication strategy. And now you need to send them personalized messages. Say, for instance, you need to monitor your customers’ behaviour and should predict what your customers are interested in buying next. Based on it, you can send them personalized emails addressing their first name. So that they could feel personal and a bit closer to the conversion.
Develop the email content appealing and engaging. That is, the email should be comprised of share and buy buttons so that you could get instant actions done by customers and thus increase the rate of conversions.
Though the scenario is different from case to case, the approach you may invest probably sound as described above. If you are still struggling to generate conversions through email marketing, reach us, we can help you that way you exactly want.