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5 Simple Yet Effective Email Marketing Automation Workflows

June 9, 2017
email marketing automation workflows

Every marketing sector is evolving. People are looking into more effective methods to engage the users. Similarly, email marketing is also changing. Even if the bulk push of email is there, marketers are still looking for more solutions to target users based on certain triggered conditions. Email automation solutions are the one-time setup of a system that sends automated email campaigns to the user when they meet specific triggers. It includes making a purchase or birthday or anniversary mailer etc.

Some simple email marketing automation strategy are welcome emails, account verification emails, order confirmation emails, etc. The automated emails which can integrate easily are given below:

1. Welcome Email:

When users register on your website, sending them an automated, well-structured email will help increase the customer experience and sales.

2. Birthday Email:

Suppose you are collecting the birthdate of the users while signup; it can be used for a beautiful birthday email. It is very effective if a birthday offer is also included in the email, which urges the customer to make the purchase.

3. Anniversary Email:

Another type of simple mailer is the purchase anniversary or the registration anniversary mailer, which helps entice the customer quickly.

4. Appointment Reminders:

Mailers can be sent to users to remind them about their earlier appointment.

5. Subscription Expiry:

Mailers for informing that their subscription is about to expire.

Still managing your website’s lead gen activities manually?

Try cmercury email marketing automation tools

Try cmercury

Things to keep in mind while designing the mailers:

  1. Enticing subject lines
  2. Attractive call-to-action buttons
  3. Offers for the users
  4. Monitoring the performance and making the necessary changes in mailers

Try Email Marketing Automation Platform

Automated promotional mailers always have excellent engagement rates and can help in increasing the user experiences as well. Most importantly, it helps your business drive revenue without any manual intervention. All you need to do is a one-time setup in cmercury, the best email automation platform.

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