Top 11 free email marketing tools

June 8, 2022
Top 10 free email marketing tools

Are you trying to generate more sales-qualified leads, boost your business ROI and see it grow?

Firstly, you need to create the list every marketer is obsessed with – the EMAIL MARKETING list.

89% of marketers use email as their primary channel to generate leads. Email marketing allows you to build a custom customer acquisition list by not depending on Google’s dynamic algorithms to nurture and grow your business.

You need not to invest in expensive email marketing tools. On the other hand, free ones can be an effective alternative in the initial stage. Most importantly, these email marketing tools help you promote and convert hot leads into loyal customers.

So, are you looking for the best email marketing tools without spending a fortune?

Look at some popular softwares cited after meticulous research and testing that will help you send bulk emails without spending a penny.

Table of contents
Top 11 free email marketing tools
1. cmercury
2. Sendinblue
3. Sendgrid
4. Mailchimp
5. Aweber
6. Mailjet
7. Getresponse
8. Campaign Monitor
9. Mailmodo
10. Active Campaign
11. Constant Contact
Final Verdict

1. cmercury

cmercury dashboard

cmercury tops our list of the best free email marketing tools because it offers robust features that help you acquire better engagement and conversions in a short time. The best thing about the AI-powered email marketing software is its ease of use. You can effortlessly create compelling email marketing campaigns and manage your entire marketing efforts. Thus, it increases your business ROI multifold. 

The USP of mercury is its Subject Line Builder. It helps you pick performing keywords for your subject lines that give the best open rate, clicks, and conversions. 

Apart from these, you can also avail of cmercury VERIFY, which is a free unlimited email verifier and validation software. 

Plus, you can track your campaign performances using the inbuilt email campaign reporting and analytics platform.

With mercury, you can leverage the free email marketing services until you make up your mind to invest in the paid plans.

Features you can leverage in the free version 

Pricing Plans

Free: 0$

Bronze: $15 – 25000 emails/month

Silver: $40 – 75000

Gold: $70  – 150000

Enterprise: $125 – 300000

cmercury email campaign dashboard

2. Sendinblue

sendinblue

Sendinblue is an email marketing software that has various nurturing tools in its bucket to convert leads.  Sendible is a top digital marketing solution provider and offers excellent user-friendly features like advanced reporting and customizable templates to make email marketing easy.  Also, with the help of inbuilt CRM, you can quickly create an email marketing strategy and integrate Facebook Ad manager. 

Features you can leverage in the free version

  • 300 emails per day
  • Email template library 
  • Real-time reporting
  • API features
  • Unlimited contacts 

Pricing 

Free: 0$

Lite: $25

Premium: $65

Enterprises: Customized 

3. Sendgrid

sendgrid

Sendgrid is among the best email marketing tools because of its robust analytics. It is easy to use and boasts features like infrastructure scaling, ISP outreach, real-time analytics, and reputation monitoring.  Sendgrid is a great email marketing tool for small businesses as it has an excellent option for highly tailored and complex campaigns. 

Features you can leverage in the free version

  • 100 emails per day. 
  • Delivery optimization tools
  • Insightful analytics
  • Ticket support
  • Dynamic template editor

Pricing 

Free: 0$

Essentials: 14.95$

Pro: $89.95$

Premier: Custom pricing 

4. Mailchimp

Mailchimp

Thanks to the aesthetic monkey and great branding for making Mailchimp the best email marketing software. It helps the marketing professionals to create professional campaigns that drive actions.  It comes with a set of templates that you can customize as per your branding needs.  Mailchimp integrates with ecommerce platforms like woocommerce and Magento, which allow the user to manage everything from the platform. 

Features you can leverage in the free version

  • Mailchimp domain
  • Creative assistant 
  • Website builder
  • Marketing CRM
  • Forms & landing pages

Pricing 

Free: 0$

Essential: $9.99

Standard: $14.99

Premium: $299

5. Aweber

aweber

Aweber is an email sender software with extraordinary features that you can leverage to experience superior email marketing. For easy navigation, it has a drag and drop email builder and a rich selection of in-built templates.  With Aweber, you can efficiently perform A/B testing, and by analyzing the visitor’s behavior, it can create automated emails along with a follow-up sequence. Aweber also boasts itself as a top email marketing tool for small businesses. 

Features you can leverage in the free version

  • 3000 emails per month. 
  • 500 subscriber limit. 
  • 100s of email templates. 
  • AMP emails. 
  • Unlimited landing pages. 

Pricings              

Free: 0$             

Pro: $16.15 

6. Mailjet

mailjet

Mailjet is among the email marketing tools that have an easy-to-use interface. It is ideal for businesses that require technical adjustments as it gives access to complete API.  The goal of the email marketing platform is to help businesses send purposeful emails and create influential emails. It has an email builder that lets the user create responsive emails quickly. 

Features you can leverage in the free version

  • 6000 emails per day
  • Advanced email editor 
  • Unlimited contacts 
  • Advanced statistics
  • APIs, Webhooks, and SMTP relay 

Pricing

Free Plan             

Basic Plan:  $9.65/ month             

Premium Plan: $20.95/ month             

Enterprise Plan: custom pricing 

7. Getresponse

GetResponse

As the name suggests, Getresponse is a potent email sender software. It is a one-stop solution that caters to diverse marketing requirements.  It has a drag and drop interface that allows you to automate the emails and tools that are much more advanced. The best thing about this free email marketing tool is that it predicts the best time to send the email to increase the open rate. 

Features you can leverage in the free version

  • Unlimited newsletters 
  • One landing page
  • Signup forms and popups
  • Website builder
  • Connect your domain

Pricing 

Free: 0$

Email marketing: $15.58 

Marketing automation: $48.38

Ecommerce Marketing: $97.58

8. Campaign Monitor

campaignmonitor

If you are looking for an email marketing tool that makes your email look visually appealing that Campaign Monitor has got you covered.  It has gorgeous templates that will quickly help you to customize your email with colorful fonts and schemes. With inbuilt access to Unsplash, you can incorporate amazing pictures into your email. 

Features you can leverage in the free version

  • 2,500 emails per day
  • Drag and drop builder
  • Free image gallery
  • Signup forms
  • Mobile optimization tools 

Pricing 

Free: $0

Basic: $9

Unlimited: $29

Premier: $149

9. Mailmodo

mailmodo

Mailmodo is not your regular email marketing tool. It helps businesses to create interactive and engaging emails that let the users take prompt actions.  With the help of Mailmodo, you can design simple yet sophisticated email campaigns with rich analytics.  It helps businesses of all sizes to achieve their email marketing goals. 

Features you can leverage in the free version

  • 10,000 email sending credits
  • One custom domains
  • One sender emails 
  • No additional cost emails
  • Unlimited templates and campaigns 

Pricing 

Free: 0$

Silver: $77.24

Gold: $231.71

Platinum: $514.91

10. Active Campaign

activecampaign

The active campaign has a reputation as a leading email marketing tool because of the world-class solutions it provides in the B2C and B2B marketplace.  With the power of ML and AI, it offers predictions to work smarter and deliver high ROI-driven results. However, with inbuilt-CRM, it is easy to manage email campaigns, live chat, sales, and much more from one platform. 

Features you can leverage during the free trial 

  • 125+ email templates 
  • Subscription forms
  • The site and event tracking
  • Campaign and automation reporting
  • Unlimited email sending 

Pricing 

Free: No

Lite: $29

Plus: $49

Professional: $149

Enterprise: customized 

11. Constant Contact

constantcontact

Constant contact is the best free email marketing tool for beginners. If you are a newbie who wants to experience the world of email marketing, then Constant Contact is your place.  It has a super easy peasy email builder, which allows the users to add text and images to the emails quickly.  With the automation feature, it analyzes the customer behavior and sends out welcome and other email marketing campaigns related emails. 

Features you can leverage during the free trial 

  • Customer list tools
  • 300+ email templates
  • Phone and chat support
  • Real-time reporting 
  • Email marketing 

Pricing 

Free: No

Core: $9.99

Plus: $45

Final Verdict 

Our email marketing tools comparison is over, and we have given you a detailed overview of the best free email marketing tools. Now you can choose the best email marketing tool as per your own business requirements. However, if you are starting out, then get in touch with our experts to get the most out of email marketing! 

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