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Drive In Better User Interaction Using Aptly Designed Email Surveys

July 11, 2022


Effectively crafted survey emails are a must-have in a powerful email marketing strategy. First, one must be well educated about the benefits surveys could potentially reap. So it should be in terms of campaign performance, customer insights, brand retention and loyalty, trend analysis etc. 

The marketer should also know how to design an effective survey request email strategy. Survey-driven user interactions will gather more personalised insights from the users. So it should be part and parcel of any competitive email campaigning. 

In this blog, we shall learn the 7 tips for email survey best practices and how to drive more user interaction and insights using appropriately designed customer survey emails.

Regularly conducting feedback survey emails allows you to have a host of benefits. It includes engaging subscriber communications and gathering performance insights of your email campaigns. Moreover, you will get threads for innovative business ideas, uncovering campaign engagement trends, driving customer satisfaction, retention, customer loyalty etc. Also, several checklists are kept in the queue. 

Design Engaging Email Surveys

The question of the survey content depends on what information you would like to extract from your customers. It will be regarding the campaigns, products, services, or brand. You could ask questions regarding the quality of the content, frequency, and relevancy of the content. Additionally, regarding the quality of products and services, brand image to your users, etc. Yet, the overall frameworks by which an online survey is designed centred on a few concise points explained further.

1. Make it short and simple

One would not want their user to get overloaded with information. Therefore, prepare your surveys to be brief and to the point. Make it no more than 10-15 questions at a stretch. Further, provide them with a few possible answer choices so as not to catch them thinking so much.

2. Accommodate an appropriate time frame

Design surveys such that it won’t take much time from your users. Ideally, anything around 5-10 minutes is a rough time estimate that is fair enough for your users to complete. Moving beyond, the customer might lose interest in achieving it.

3. Let the customer guide you

Seek guidance from your customer, so you will know whether the subscribers are thrilled with your content and the customer preferences and their likeliness to stick on with your brand.

4. Coax them to participate

Not all your customers are interested in participating in your survey without an incentive. In addition, participating in your surveys won’t be one of their top priorities. Therefore, one needs to be more convincing regarding the rewards that could compensate for their time. It includes valuable offers, discounts, freebies, etc. could do the needful.

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5. Make it open-ended

Not all your survey email questions need to be close-ended like yes/no/maybe or provided with possible options. Instead, ask open-ended questions with no definitive answers so your users can freely express themselves.

6. Implement feedback survey email

If customer feedback seems genuine, without zest, shying away from implementing their feedback would be the last thing you should do. So instead, share with them the results of their feedback survey request email. Moreover, demonstrate to them the value of their participation and your commitment to keeping them satisfied.

7. Show them your gratitude

Send out a simple personalised message to show gratitude to the survey participants. Thank them for the valuable time they took to complete the survey post-event survey email, which may have worked wonders for your business performance.


Now that you know the secret recipe for designing engaging survey email examples. Then why not outrightly ensure you implement them in your email campaigns. Email marketing services in India, with their vast domain experience, expertise and knowledge, could guide you through creating world-class email marketing programs. 

Contact us to get free one-to-one counselling on email marketing and its whereabouts.

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