A Snapshot of the Indian Ecommerce Industry

The Indian ecommerce market, from $38.5 billion in 2017, is expected to grow by $200 billion by 2026. Meanwhile, India has more than 330 million smartphones and about 226 million users on social media networks. As of now, India has about 100 million online shoppers. According to recent ecommerce statistics, this is a largely homogeneous segment. It includes English-speaking, relatively high-income, mostly metro residents, and active internet users. The deals and convenience motivate this segment of consumers and will lead to good brand awareness. In this blog, you can see the benefits of exit popup with examples and use cases.

Role of Exit Intent Pop ups in Ecommerce

As ecommerce grows in leaps and bounds, challenges for marketers abound. For example, customers or website visitors may sometimes abandon the website without taking the intended action. This happens because they wanted a better price or due to a lack of engagement. There are many ways to increase your website conversion rate and convert more visitors into customers. Suppose you have been trying out some of them. In that case, you should know by now that the most effective way to get more leads is by implementing intelligent exit intent popups.

What are Exit Intent Pop ups?

An exit intent popup is a popup that appears on the user’s screen when they attempt to leave the website. Customers abandon websites for a lot of reasons. The main reason is that they may not be interested in the content on the page. Otherwise, they have found something more interesting on another website or page. Exit intent popup can be installed on any page, including a shopping cart or checkout page. It detects when a user is about to exit the page. It then triggers a popup encouraging the user to stay. The popup would try to achieve this by offering a deal or giving more information.

Exit popups reduce bounce rates by giving visitors a reason to stick around. Data indicates that an exit intent popup asking for a visitor’s email address can achieve 3%-5% more signup rates. It can go up to 10% or more if you offer a freebie, such as a coupon, an eBook, a special report, or any other incentive. Read the importance of exit popup for your website. 

Client: Joyalukkas| Vertical: Jewellery

Joyalukkas, established in 2000, is a trusted jewellery brand in India, the UK, USA, Singapore, Malaysia, UAE, Qatar, Kuwait, KSA, Bahrain & Oman. The brand continues to expand its presence to more countries across the world. The main aim was to fulfil its vision of ‘Ornamenting the World’. When it launched its online store, it faced many challenges. The major challenge was re-engaging the customers who visited the web page and left without taking action. Joyalukkas implemented cmercury exit pop-up software in two different scenarios.

1. Promotional offer popup with a discount /cashback exclusively during festival seasons.
2. List Builder popup when the site is fully loaded.

Read the entire story here. 

Use cases and results for promotional offer popups

Promotional offer popups garner good customer responses as these are meant for specific events.

Republic day special pop-up

Diwali special silver offer

List Builder Popups

List Builder popups are meant for collecting visiting online customers’ details to re-engage them through Email & SMS. Here’s an example of a list-builder popup.

Campaign Result:

We were able to build 1500 additional subscribers in just 3 months.

Client: Wonderchef | Vertical: E-commerce

Wonderchef, the celebrity chef Sanjeev Kapoor-promoted kitchenware and appliances brand, is India’s leading online store for kitchenware. After being in the online industry for a few years, they have faced many challenges. One of their significant challenges was targeting the promotional campaigns for the same database for some time. The outcome was that they were not getting the expected ROI from the movements as the customers had become dormant.

They are not adequately managed; though new customer registrations were happening on the website, they were not adequately addressed. And the reason behind this was that there were different vendors for new registration management and further retargeting. So enabling the cmercury exit popup helped Wonderchef in two ways:

1. Enabled capturing new registrations from users exiting the home page.
2. Managing the new registrations and their further retargeting from a single vendor.

Wonderchef implemented cmercury Popups in December 2017.

In 9 months, cmercury converted a total of 21399 (i.e. an avg. of 2911 monthly), exiting unknown web visitors to prospects. Without the cmercury exit popup, Wonderchef would have invested heavily in other channels like social, ad words, affiliates, etc. These new subscriptions have helped cmercury add more vigour to Wonderchef’s email campaigns. Interestingly, because of this implementation, the email base acquired by cmercury exit intent pop ups nearly added 39% of the brand’s active email database.

Client: Amar Chitra Katha (ACK)

Amar Chitra Katha is a renowned household name. Founded in 1967, it has more than 400 comics in 20+ languages. Moreover, it has sold more than 100+ million copies to date.

The Challenge

ACK’s business is primarily based on subscriptions. Therefore, they wanted to promote more products and show customers products they would be most interested in. Moreover, they also wanted to develop a contact strategy to increase touchpoints for each sale.

Additionally, ACK had the goal of increasing repeat purchases. ACK wanted to incentivise customers to come back to buy more after making the first purchase. However, they had no structured system to drive loyalty.

cmercury Campaign Features

• Implementation of the subscription forms on customer exit.
• Cart Abandonment reminder emails with the most trending product inclusions.
• Cart exit popups offer up-sell techniques using cmercury list growth or lead generation module.
• cmercury implemented two subscription-building campaigns on the ACK website:

1) A discount-offer popup after the site is fully loaded.

2) Exit popups when a customer is about to exit (popup restricted on cart abandonments).

Case 1: A customer adds a product to a cart worth Rs 1799/-. While he exits the payment page, a popup is served to offer a discount of Rs 200/-. However, it was on purchasing products worth Rs 2000/-. And another one provides a value of Rs 400/- on purchasing products worth Rs 4000/-.

Case 2: A customer about to exit the website receives a popup redirecting to a different landing page. It is where they can get an exclusive offer (offer/landing page varies according to the brand’s marketing strategy).

The Results

A customer adding products for less than Rs.2000, Rs.3000 and Rs.4000 received relevant discount code popups, which helped increase their ROI 4 times. Here are the results from each exit popup during the last three months:

The Takeaway

Dozens of customers have tried and tested cmercury exit intent popup for list-building and lead generation across the globe. All these customers have reported impressive levels of uplift in performance. It includes building their visitor/ user list, enhancing engagement, and reducing cart abandonment rates. Want to know how a multifold increase in ROI is possible with the cmercury exit intent pop ups? You can either contact us or book your free demo.