9 Best Holiday Email Marketing Strategies To Increase Your Sales 2X

November 29, 2018

The festive season is on its way. When it comes to holiday promotions, email is undoubtedly one of the most cost-effective options. However, timing your emails is essential for achieving better results for your effort. Read on to get some practical email marketing ideas you can follow while planning your holiday email campaigns to increase your ROI.

Treesa was excited about visiting her parents during the upcoming Christmas holidays. Christmas in her hometown was her sweetest childhood memory. She had been living in the US for many years, and being home just in time for Christmas had remained a dream until now. So the excitement was in the air. As a great shopper and tech enthusiast, she enjoyed updating herself with trending products online. She wanted to surprise her mom this Christmas with a fabulous gift.

She had been tracking the air ticket prices since she decided to travel home. The sheer anticipation of travelling home for Christmas was blissful. Finally, however, she decided to book the tickets as per the suggested seven weeks-before travel. Much to her delight, one day, while she was casually browsing, a holiday promo mail from a popular airline showing special offers caught her attention.

She was overjoyed to book a reasonably priced flight ticket weeks in advance with one of the best airlines. Treesa, while continuing browsing, noticed an email suddenly pop into her inbox. It was from her favourite online jeweller she had previously tried purchasing. But she couldn’t buy it since the item had gone out of stock. 

Then, finally, the mail was an alert indicating their updated stock prices. Wow! That was an attractive offer! A classy and charming diamond pendant set at a much-discounted rate! What more could one ask for? The best Christmas gift for her mom. She placed the order without a second thought.

As she was about to close the window, she got a mail notification showing offers on rides that would take her to the airport from her residence. Though she thought of booking the ride, she abandoned it since she was too exhausted and it was already late into the night. Days passed by. Treesa got busy with her office work. Meanwhile, she got the adorable diamond pendant set delivered.

On the day of her journey, when she quickly checked her emails, Treesa noticed a mail from the same e-hail cab service that had offered her a ride to the airport. She clicked the link and got redirected to the app store from where she could download the app and book her ride. Everything happened in just a few clicks! Imagine the influence of digital marketing in our everyday lives and how it transforms our lives!

According to Marketing Statistics 2017, the number of global email users is expected to reach 4.3 billion by 2022, which is half the world’s total population! Therefore, email proves to be one of the highest ROI-generating channels. The survey also indicates that sending three abandoned cart emails results in 69% more orders than a single email.

If you are an advocate for email marketing, read on. You could not only make the most out of your everyday email campaign strategy but also significantly boost your holiday email campaigns. Here are some valuable tips that can help you to make your holiday email campaigns more effective:

1. Expand your mailing list

The first step to launching your holiday email marketing campaign plan would be to build your list of email recipients. You can do this by strategically placing opt-ins on your website, offering free trials, running contests etc. Using cmercury’s exceptional list-building potential, you can do all these more efficiently.

2. Schedule your holiday email campaign strategy well ahead

Start your holiday campaigns much earlier because your customers and prospects can be busy over the holidays. Start with fewer emails during the pre-holiday season and gradually increase as the peak season nears. cmercury’s email marketing calendar makes it easy for you to plan and schedule your mail campaigns well in advance. 

3. Set up holiday-themed campaigns

Change the look and feel of your email campaign strategy by sending emails to suit the mood of the holiday season. This can lure more customers and may lead to higher conversion rates. Also, launching holiday special gift vouchers would be an excellent idea to attract even the last-minute shoppers. Using cmercury’s responsive email marketing strategy templates, you can create numerous varieties of colourful campaigns from our extensive gallery. 

4. Make email segmentation a priority

Expert email marketers adopt segmentation techniques to understand their user behaviour clearly. This enables you to know your customers better, identify how many are interested in your product, how many are trying to move out etc. Email segmentation helps you attain higher open rates, lower unsubscribe rates and better deliverability. Thus it contributes significantly to boosting your revenue.

Using cmercury’s advanced micro-segmentation features, you can analyze the effectiveness of their campaign based on customers’ location, gender, browsing history, user preferences etc. and plan your future email marketing strategies accordingly.

5. Employ personalization

Each customer is different. Their interests and needs are different. So personalization is one crucial concept you should never forget to apply in your email campaigns; your mails may sound dull if addressed to a general audience.

cmercury’s growth marketing suite employs advanced machine learning to deliver high-quality tailor-made email customization, which assures enhanced user experience. This increases your conversion rate and helps you deepen your customer acquaintance with your brand.

6. Test your campaign

It’s always a good idea to do preliminary testing before launching your campaign. Using cmercury’s growth marketing suite, you can set up A/B testing and correctly identify the winning version to do further promotions.

7. Ensure competent deliverability

Sometimes, despite doing all the research and preparation, your emails may land straight into spam folders. To avoid this, make sure your domain names are DMARC compliant else, it will affect your sender reputation. With cmercury’s high-quality bounce management techniques and precise authentication, the best deliverability is always guaranteed.

8. B2b email remarketing strategy

Tech savvy email marketers always look for ways to engage their customers. Focus on specialized ads to make your prospects return to your website. In Treesa’s case, abandoned cart mail was used as an opportunity to email retargeting and was indeed a timely approach. cmercury’s growth marketing suite simplifies your task by automating your entire marketing process.

9. Post-holiday mails

The holiday season begins and ends. But the e-commerce season does not. So express gratitude to your customers by sending them friendly thank you mails. This will help you build your brand favorability. 

Above all, winning customers’ trust is the most critical factor in a successful business. So keep urgency in moderation and try to make your promotions real. Eventually, customers will believe you and follow your brand.

Explore your marketing capabilities using cmercury’s robust lead generation suite and revolutionize your business! That Christmas was sweeter than any of Treesa’s past Christmases. The glittering bells and baubles, the twinkling stars and the upbeat carols added to the moment’s beauty. But, the sparkling diamonds paled compared to the shimmer of joy in her mother’s eyes. It was a holiday to remember and cherish forever.

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    2 comments

  • Anna November 29, 2018

    Well written! Good tips for the upcoming holiday season. Thank you, cMercury.

    • Lalitha December 5, 2018

      You’re welcome, Anna!