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How To Send Free Bulk Email For Marketing Campaign: Guide

July 5, 2022
How to send bulk email for marketing campaign

Do you know there are nearly 4.6 billion email users in the world? And almost 81% of marketing professionals trust email marketing for amplifying business growth.

The ubiquity of email marketing comes from the ease and effectiveness of the communication channel.

The stats clearly prove email marketing, especially in sales campaigns when we need to send bulk emails.

That said, do you know how to send bulk emails? Sending an email to several recipients within a few minutes seems like a daunting task, but with the help of automation, it can be done quickly.

So let’s find out how to send bulk emails.

Table of Contents

  1. Step #1 Make Sure All The Configurations Are In Tact
  2. Step #2 Upload And Verify The User Data
  3. Step #3 Segment The Data
  4. Step #4 Create The Email
  5. Step #5 Send Test Emails Within Your Closed Segment
  6. Step #6 Pivotal Step: Do A Warmup Process and Launch the Campaign
  7. #Step #7 Analyze The Campaign Performance To Take Further Steps

How To Send Bulk Emails Using cmercury To Launch A Successful Marketing Campaign?

Step #1 Make Sure All The Configurations Are In Tact 

Nearly 333.2 billion emails are sent and received worldwide; what’s the chance that your email will be delivered to the primary inbox at the recipient’s end?

Doing proper configuration doesn’t assure that mail will land in inbox, so in order for the recipients to make sure the actual mail came from you, you should have a good reputation. Which results in landing your mails in the inbox. Gmail authenticates emails with DMARCDKIM and SPF. Therefore first, you need to set up SPF, DKIM and DMARC for your domain so that your email does not flag as a spammer

Apart from this, it is also crucial to have a reputed domain and not a black listed or one with a poor reputation as it can affect the email deliverability. If you are not sure about your domain reputation we would suggest buying a new domain.

Now, create an account on cmercury and complete the registration process, which we promise won’t take much time.

After creating the account, our email deliverability team will configure the account settings by adding click-through emails, account return path, number of emails, etc.

All the basic account settings will be taken care of to make sure all the backend configurations are in place.

Step #2 Upload And Verify The User Data 

Once you create the account, the following step will be to import user data from your website or any other platform.

Now you have a list of your subscribers to whom you want to send the bulk email, but you can’t send emails to all the users because invalid email addresses can harm your domain reputation.

By using cmercury VERIFY, you can either verify a single email or bulk emails to make sure that you are sending emails to real people, which means a high email opening rate and nil bounce rates.

Step #3 Segment The Data

In the segmentation process, you need to categorize email subscribers based on their engagement, industry, location, interests and most importantly, on the basis of their activeness.

Segmented email campaigns have a 14.32% higher open rate in comparison to non-segmented email campaigns.

Therefore, create different segments for active and inactive users initially to ensure hyper-targeted results.

You can easily categorize the data in the segments section under the list tab on cmercury.

Step #4 Create The Email 

This step is crucial! This is where your users will engage and decide the success/failure of the campaign. Analyze the customer behaviour to create better email copies for driving higher engagement.

You can easily compose emails with cmercuy as it has a user-friendly interface. Also, under the campaign section, you can quickly test your email and get a preview of how it will look after launching.

You can design a comprehensive email with an attention-grabbing subject line, aesthetic designs, redirected links and a CTA.

Pro-tip: Stay clear of the spammy words and too many links. As Gmail’s algorithm can track everything, and once it recognizes your emails as spam, the email deliverability rate will be affected.

Step #5 Send Test Emails Within Your Closed Segment 

Before selecting your user segments, make sure to choose your close segment. This segment usually has email ids in multiple domains and can also be called a test list.

To ensure your email deliverability rates are exponentially high, this step is crucial. You need to check for the following things after sending the test emails.

  • To ensure all the background placements are in the configuration, you need to open the promotional email and click on the three dots present in the corner. Now click on ‘Show Original’ and check for SPF, DKIM and DMARC. If they read ‘PASS’, then it means all the configurations are intact.
  • Hover the arrow over clickable portions of the mailer; if the tracking link is visible at the bottom of the email, then it means the email composition is properly intact.
  • Try opening the email on different browsers and devices like laptops, mobiles, and tablets to check the responsiveness. Make sure every bulk email is optimized for viewing properly across all the devices, as nowadays people usually check emails on their mobiles, and if emails don’t display properly on them, all your efforts will be wasted.
    Once all tests are passed, emails are ready for launch.

Step #6 Pivotal Step: Do A Warmup Process and Launch the Campaign

The initial performance of the bulk email campaigns is important as Google will analyze the engagement of your emails and, therefore, will further decide whether to give you the priority or not.

To keep the domain high in the eyes of google cmercury follows a warm up process where initially the bulk emails will be sent to initial 100-500 users as they will engage with the email reciprocating in a high email open rate.

Meanwhile you can also set up automated follow-up emails by using marketing triggers offered by cmercury so that non-openers get a follow-up email.

Step #7 Analyze The Campaign Performance To Take Further Steps 

Now, analyze the campaign performance for a few days. cmercury gives you a detailed overview of the campaign’s overall performance, which allows you to take further steps.

After analyzing the bounce rate, open rate, unsubscribe rate, spam rate etc., in the initial days so that you can make an informed decision to scale up/down the database.

When to Time Bulk Emails For Better Conversions? 

There is a plethora of information present on this topic online; however, in our opinion, it is best to analyze the user data for effective results.

You can follow these tips to find out the time that will work best for your business:

  • Study your audience
  • Try and test at different times

Final Verdict 

Now, you know how to send bulk emails for marketing campaigns. Bulk email campaigns come with various benefits and, if leveraged properly, can surely deliver promising results.

If you want to grow your business by launching a bulk email marketing campaign, then get in touch with our experts today!



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