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IIMK LIVE Incubation: Great Brand Recognition for cmercury

April 17, 2019


Yes, it’s a golden feather in its cap for cmercury! Happy and proud to announce that cmercury, the Machine Learning based All-in-One Marketing Automation suite, is now incubated at the prestigious IIMK LIVE.


IIMK LIVE is the Business Incubator and Entrepreneurship Development Centre of IIM Kozhikode.      LIVE (Laboratory for Innovation, Venturing, and Entrepreneurship) aims to build a unique startup ecosystem to contribute to the nation’s economic goals.

Established in September 2016, this centre of excellence promotes innovation, new business venturing, and entrepreneurship among qualified startups.

It offers intensive mentorship, business services, training, networking opportunity and access to funding to help new entrepreneurs and startups.

cmercury’s success journey towards IIMK Live incubation

Admission to incubation program at LIVE was a highly competitive process.

Selection for IIMK Live is based on multiple criteria to evaluate business innovativeness, feasibility, strengths, and market opportunity. Having an innovative business idea/ product is a mandatory criterion.

After the initial screening, the panel shortlisted cmercury to the next level from a host of other applicants. Shortlisted applicants had to present the start-up idea and business plan to the selection committee at the IIMK campus.

Though the pitch doc presentation and the interview seemed to be gruelling, team cmercury aced it with elan. By the end of the selection process, cmercury made it to the prestigious IIMK Live incubation.

THe LIVE panel focuses on selecting innovative startups that make an economic impact. The main intent was to assess the leadership and to test the market viability of the business idea.

cmercury’s advanced Machine Learning helps auto-fetch the best product recommendations and unifies customer engagement across multiple channels.

Experience so far:

Recognition, networking and learning opportunities are some of the main benefits cmercury has gained through this incubation. We are happy to get an additional smart workspace equipped with the latest smart tech to move into the next orbit of growth. Above all, the mentorship by subject matter experts from IIMK faculty is a valuable learning experience.

Wrapping up:

We eagerly look forward and are well-poised to make the most of this opportunity. It’d catalyze the emergence of cmercury. While we consider this a great achievement for the brand, we are equally sure this will pave the way for many more milestones. As we carry forward the legacy of our first product iCubesPro, Asia’s first to launch predictive intelligence emails, we are gearing up to bring more innovations into the world of marketing automation. Thanks to IIMK LIVE, the panel, mentors and team members for the tremendous support in our journey so far!

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