12 Proven & Easy Action Steps On How To Improve Your Email Deliverability Rates In 2022

June 6, 2022
Improve Your Email Deliverability Rates In 2022

Table of contents

Introduction

  1. Save Your Sender Reputation 
  2. Analyse Your IP Reputation
  3. Set Your Authentication Protocols
  4. Maintain Proper Email List Hygiene
  5. Eliminate Less Engaged & Invalid Emails
  6. Execute Double Opt-in Emails
  7. Keep Unsubscription and Preferences Links
  8. Practice Email Segmentation
  9. Deliver Emails Frequently
  10. Send Relevant Emails
  11. Write Right & Suitable Subject Lines
  12. Use Powerful Analytics for Better Insights & Actions

Introduction

Most marketers believe that creating and marketing effective content improve their email deliverability rates and engagement rates. For instance, a study shows that about 30% of email marketers consider deliverability as their key challenge. Similarly, 67% admit that their email deliverability rate is less than 89%. So, here we discuss some simple steps on how to improve your email deliverability rates in 2022. 

1. Save Your Sender Reputation 

A strong email sender reputation is an important factor to improve deliverability rates in 2022. Popular email service providers will mark your emails as spam if your email sender reputation is not strong. 

Action Step: You can remove those email recipients on your list who are more likely to mark your emails as spam, using cmercury VERIFY.

2. Analyse Your IP Reputation

An IP address is a set of numbers that identify emails that come from a particular domain. Reputed email service providers recognize your emails as safe or unsafe depending on 2 things. Firstly, the previous status of your IP address and secondly, your domain reputation. Studies say that email open rates have increased from 16% to 27% for those who actively observed their email sender reputation.

If the servers report emails coming from your IP as bad, they will blacklist your domain. Therefore, it will be sent to your recipients’ spam folder. On the other hand, when the results are good, the emails will come straight to your recipient’s inbox. If you have started with a new IP address, try to build your reputation by sending emails only to the most engaged subscribers. It will help improve your email open rates and give a green signal to the email providers. 

3. Set Your Authentication Protocols

DMARC, or Domain-based Message Authentication Reporting and Conformance, is a DNS protocol. It defends your domain from illegal activities use such as phishing, email spoofing etc. The DMARC protocol gives clear instructions to the email providers regarding the authorised use of the sending domain.

Likewise, the email provider checks for another element which is Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM). SPF suggests IP addresses and hostnames, that are authorised to send emails from a domain to the email provider.

On the other hand, DKIM is an encrypted digital signature that conveys to your receiving inbox provider how a genuine email should be. It should include a header, text, logo, body, signature etc. However, the authentication key will not match if your email doesn’t contain these components. As a result, it will either land in the spam folder or get blocked by the server.

4. Maintain Proper Email List Hygiene

If you experience high bounce rates and a drop in the engagement rates of your email campaigns, it means two things. You neither maintain proper list hygiene nor send engaging content to attract your target audience. Therefore, your emails will be sent straight to the spam folder in future. 

Action Step: Use cmercury VERIFY, a popular email data cleaning tool that helps you maintain a clean email list and promotes long-term email marketing growth.

5. Eliminate Less Engaged & Invalid Emails

2%-4% of the emails are not delivered per month for a user. That means your emails never reach your recipients at all! The permanent solution to this problem is to eliminate the less engaged subscribers and block invalid emails to eliminate your email deliverability issues.

Action Step: Try cmercury VERIFY, the top email validation and verification tool used by global email marketers. It uses a 6 step approach to provide guaranteed results at an accuracy rate of 99%.  

6. Execute Double Opt-in Emails

Double optin emails are those which send a confirmation email to a subscriber to reverify their subscription request before adding to the email list. Email deliverability experts help reduce hard bounces and less engaged subscribers. Here, you can double-check whether to start receiving an email from a particular sender or not.

Keep an unsubscribe button at the bottom of every email. It makes it easy for unengaged users to unsubscribe at any time. It helps them opt out of your emails if they are not interested. Good email deliverability tools boost your brand authenticity and improve your email engagement rate. Some users may not want to unsubscribe completely. Moreover, they may be interested in specific email campaigns or enjoy less frequent emails. For such users keep a “Manage Your Preferences” link so that they can adjust to their interests. 

8. Practice Email Segmentation 

Many email providers and internet service providers implement a daily limit for sending emails to avoid spam complaints. After crossing the limitations, the emails will be temporarily undeliverable and try to resend them within 72 hours. But it is risky because you don’t know when it will be delivered to your subscribers. Email segmentation is the solution to such email deliverability issues. Here, you can send emails by segmenting your recipients based on their behaviour or activity. It avoids the issue of crossing the daily limit. 

Action Step: Use the cmercury email service provider to segment large lists into smaller ones. Subsequently, you can schedule the segmented campaigns to the most engaged users first at the custom date and time. Moreover, read how email deliverability can be improved using segmentation and best practices.  

9. Deliver Emails Frequently

Send relevant emails regularly to boost your brand awareness, reputation and subscription rate. However, if you don’t send emails at periodic intervals, your recipients may forget why they subscribed in the first place. They may unsubscribe, mark as spam or delete your emails. Most importantly, the ideal frequency to send emails is once in two weeks for the best email deliverability and open rate. Meanwhile, you can check out how to improve email deliverability using the best content strategies

10. Send Relevant Emails

After correcting other technical aspects, now you can focus on sending something relevant and deserving content to your subscribers. 

Action Step: Use the simple drag-and-drop builder, rich dashboard, responsive templates, and other associated tools. cmercury email deliverability services will allow you to easily design creative and interactive emails. Get started now to build something special for your subscribers. 

11. Write Right & Suitable Subject Lines

Studies indicate that email subject lines are the first thing your users notice. A professional and effective line tempts your user to open and read your email. Meanwhile, another study says 69% of email users report your emails as spam seeing whether the subject lines are relevant for them or not.

Action Step: Use cmercury AI-powered subject line generator to build performing and engaging subject lines and content. It certainly improves your email open, clicks and conversion rates. 

12. Use Powerful Analytics for Better Insights & Actions

Use robust analytics and a customer engagement platform to track your results and take suggested actions. This will help increase your email open, click and conversion rates in the long run.

Action Step: cmercury web analytics offers you intelligent and actionable insights about your campaigns and suggest actions. This boost your campaign deliverability, click, open and conversion rates. Above all, it also analyses website activities and recommends actions to increase your conversion rate. For that, it analyses your customers’ views, clicks, sessions, behaviour, conversion and revenue for the custom time range set by you.

Do you want to know how the cmercury email service provider and the omnichannel platform can help you? It uses rich campaign capabilities across email, mobile and web channels to improve your email deliverability rates. Watch how it works!

Write Your Views on How to Improve Email Deliverability Rates

Meanwhile, comment on which of the above points you missed in your email deliverability best practices. In addition, share your ideas on how to improve the email deliverability rate using email deliverability tools. 

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