Building your web push subscription base and delivering promotional content to your subscribers is a different game altogether. Moreover, just like any other channel, you are missing two critically important components of precision marketing – customer preferences and customer interests. However, this happens especially when we initiate a mass deployment of the same story to …
Email Marketing Growth Marketing Marketing Marketing Ideas
July 8, 2021
4 Digital Marketing Startup Ideas You Should Invest Now To Grow Your Startup
In 2021, we thought we should add on a few additional marketing ideas and tools that every startup should invest in, even if they’re still in an early life cycle stage. So here are 4 digital marketing startup ideas you should invest in to grow your business: Brand Voice & Messaging Most startups typically overlook …
Web push notifications
March 11, 2021
Steps For Creating Web Push Notifications – A Beginner’s Guide
Why web push notifications, when there are many time tested channels like emails, short messages and web overlays? The Unique Selling Proposition for Push notification on web as a digital communication channel is its capability to convert website visits into subscriptions and revisits. Moreover, web push notifications help website owners to reach out to …
Digital Marketing Email Deliverability Email Marketing Predictive intelligent emails
August 1, 2020
Best Email Marketing Tips and Strategies To Follow
Learn the best email marketing tips and strategies for 2021 to maximize your email efficiency and take your business to the next level. Here’s the ultimate go-to guide to fixing up your email marketing. What’s more cluttered than your desk? Your inbox? Not anymore with these email marketing tips and strategies. For starters, if you …
All-in-one marketing automation platform Case study
February 21, 2020
How Joyalukkas established a successful online presence with cmercury omnichannel platform
Want to extend your business into the online space? Learn how a leading jewellery brand built an engaging audience and multi-fold revenue opportunity by venturing into the world of online marketing. Here’s an in-depth case study on how to start online marketing from scratch. Read on. Outline: Meet Joyalukkas Their reasons to start online marketing ...
All-in-one marketing automation platform Customer engagement Marketing
February 12, 2020
12 evergreen Valentine’s day marketing ideas for long-lasting customer relationships
Have you ever wondered if there’s a secret to winning the hearts of your customers? Here are 12 Valentine’s day marketing ideas to win customers for life. Whichever way one looks at it, a brand’s relationship with a customer is comparable with that of a couple in love. We’ve put together a few tips, …
All-in-one marketing platform
December 31, 2019
Grateful about 2019. Hopeful about 2020.
What better time than now to look back at the year that has gone by? 2019 was a great year for cmercury and we are thankful for all the wonderful opportunities to learn, to grow, to provide, to introspect and to support each other – our employees, clients, associates, partners and our well-wishers! 2019 …
Digital Marketing Holiday Marketing
December 5, 2019
Omnichannel Marketing – Successful Ideas for your Holiday Marketing
Did you know, the global holiday ecommerce spending in 2019 will rise up to 13.2% which is more than three times the rate of total retail spending? These days, omnichannel marketing ideas has been adopted by a vast majority of successful brands/ retailers. Why? Because the customer is omnichannel. It’s more of a necessity than …
All-in-one marketing automation platform Case study Digital Marketing Exit Intent Popup Marketing Automation
September 30, 2019
How HalalTrip, an OTA brand grew its subscription with cmercury?
Client portfolio: HalalTrip is a comprehensive online travel platform set up exclusively for Islamic travellers. A first-of-its-kind, their services range from flight/hotel bookings, quality dietary services to prayer facilities and more. Founded in 2010, this Singapore-based innovative travel planning platform aims to make global travel convenient, pleasurable, and faith-friendly for Muslims across the globe. The ...
All-in-one marketing platform Digital Marketing Marketing Automation
September 10, 2019
Parallels between Omni-Channel and Onam : A new outlook
First things, first. What is omni-channel? Omni-channel is a multi-channel approach to marketing, engaging customers in a relevant way. The result is an integrated and cohesive customer experience irrespective of the customer touchpoint. Onam is the legendary harvest festival of the Southern state of India, Kerala, celebrated with much pomp and pleasure across the state. …
