cmercury blog

SMS Marketing November 17, 2016 Reach out to unengaged customers with cmercury’s comprehensive SMS platform!
Compared to 3.5 billion internet users worldwide, 4.6 billion people use mobile phones. And out of 4.6 billion mobile phone users, only 2.1 billion people are using smartphone, which clearly calls out how weighty the offline mobile marketing is apart from the digital marketing that works only with the access to internet connectivity. The above ...
Email Marketing October 14, 2016 Do you want to have an Obituary to your email programs very soon?
Many a time email marketers turn a deaf ear when we ask them to pay greater attention on their email list acquisition processes and practices. In the month of August 2016, many of them ended up paying a hefty price by simply not able to send any email on their infrastructures. Sadly many Email Service ...
Email Marketing September 28, 2016 Google to support responsive email design on Gmail and Inbox
Google, the internet giant is on a full throttle in enabling every possible act to ensure a greater mobile experience to its users. Adding one more nail to the framework, Google has officially announced that the emails created with responsive email design will be optimised the way it is intended to be, which will start ...
Digital Marketing Email Marketing August 12, 2016 How Triggered Conditional Messaging instantly increases revenue in B2C platform?
  Bulk SMS has been there as one of the phenomenal channels in B2C platform since the time mobile phones have become an unpreventable belonging in men’s daily routine. As time advanced, new strategies were brought to the pipeline to grab a greater share of the mobile screen through SMS service. Today, the entire master ...
Email Marketing August 9, 2016 The Segmentation Saga in Email Marketing – Dividends from “Divide and Conquer” Explained
  The stress on carrying out intelligent segmentation activity pertaining to email marketing has gone across all bounds and became one standalone process that could entitle you to be the best among the rest, whichever industry you might be from. Email marketing has come out of age and offers you sophisticated avenues to make use ...
Digital Marketing August 9, 2016 Handshake Social Media and Email Marketing for Enhanced Customer Reach
Keeping social media and email as two separate entities in your marketing is no more a smart approach. A mixed strategy integrating the benefits of both would generate wider reaches and consequently, better sales. Widespread use of social media in email campaigns not just makes the consumers more engaged with your email campaign but also ...
Email Marketing August 9, 2016 How to Productively Create Reactivation Emailer to bring back your Inactive Customer?
Reactivation emailer (Re-engagement program) is a popular method used for reaching out the customers via email who had previously shown interest in a particular product, brand or item, but not actively seeking to purchase at the moment. The ultimate aim of this method is to engage those customers and making them valuable customers. Every marketer ...
Email Marketing August 9, 2016 Do you have an Email Marketing strategy?
  Do you  have an email marketing strategy? No problem even if you don’t have one. We can help you there! Founding a startup and fueling it all through its run for an upgraded performance is always a hard knock considering the market competency. There you need to come up with different ideas for boosting ...
Email Marketing August 9, 2016 Strategies you should Consider to Improve Email Deliverability
According to researchers, only 76% of Emails get delivered. So, what happens to the rest? A detailed study is certainly needed. And from the study conducted we have noted down few strategies that you should practice to ensure better email deliverability. Email might be the best convertible digital marketing tool. But the same looks futile ...
Digital Marketing Email Marketing August 9, 2016 Should You Resend Promotional Emails to Increase Campaign Performance?
  This is a considerable case, especially in the eCommerce business. People receive tons of emails in their filtered up promotional email tab every day. So, chances are little to open up all the promotional newsletters sent by eCommerce marketers. Experiencing lower open rate is quite usual in email campaigns. But, it’s certain that there ...
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