Priority Sending: The rise of next generation customer engagement

May 25, 2017
priority sending email marketing

If you treat your customers like a King they will certainly rely on your products and services. This rule not only applies in the case of support but in every case that makes customers realize that you’re the best solutions provider. Let’s take a simple example, if you have 100 customers and 10 of them are premium, who regularly buy more products or services than the rest and settle a whooping figure monthly, you probably feel like updating them first when a new product or service is launched by your company. Because they’re your most potential prospects who could pay your new products or services. Additionally, their trust on your brand makes selling even easier for you.

What is Priority Sending and how it works?
The same algorithm which we discussed above is what has been integrated in cMercury Priority Sending. With that you can reach out to your most engaging customers first. That is, when you release an email campaign, the most engaging customers having higher scores will receive emails first. The individual user score for their respective email id is based on their activity. The system has assigned pre-set score for each action to be precisely: opening email, clicking email, browsing a webpage/product, cart addition, and purchase. Based on each user’s activity, the system will assign score to their corresponding email id and the score gets periodically increased whenever the user performs any of the action specified.

And what you finally benefit?
– Your most engaging users will receive emails initially.
– Most importantly in email marketing that your campaign’s email deliverability increases as emails are delivered to your engaging users. Because most of them open the email within no time seeing email in inbox. They click on email, visit website, and initiates some actions like page/product view, cart addition, or purchase, which is a strong indicator to ISPs, who consider the email as a relevant content. This makes ISPs to deliver the rest emails as much as in inbox itself. With that emails get delivered to even to the zero engaging customers’ inbox, which results in higher IP & Domain reputation helping increase reputations of other IPs and domains in the same pool. In Short, a big win for marketer, customer, and vendor.
– You don’t have to go behind segmentation, which is a total mess. (Depends on each case.)
– You save time.
– You generate multifold customer engagement and revenue.

Please let me know if you have any query on Priority Sending. I can even get you a human demo on this, for that you need to reach us at

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