Top 7 Reasons to use Web push Notifications now!

June 3, 2022
Top 7 Reasons to use Web push Notifications now!

Table of contents

  1. Build Extended Relationships with Visitors
  2. Boosts Conversion Rates
  3. Increases Engagement Opportunities
  4. Quick & Easy To Setup & Send
  5. Help Make Quick Decision
  6. You Need Not Be A Tech Guru
  7. Pull Visitors With Enticing Deals & Offers

Introduction 

Are you a website owner who is trying to mint gold from your website? The success of your website depends on whether the visitors are converted to leads and finally sales. There is only one criterion that decides the success of your web-based business. That is, your visitors should take the expected action, be it content consumption, purchase, or brand recall. So, let’s have a look at the best reasons why marketers should never miss website push notifications.  As you drive customers and prospects into your website, you need to ensure they are engaged with the right content or products, so that they don’t leave without taking the expected action. Even though it seems simple, on the other hand achieving it is quite a daunting task. There are dozens of marketing strategies that can be used to engage your website visitors. Moreover, one of the top approaches is to trigger the customer journey with content that best fits their tastes or interests. This is where web push notifications play their role. It triggers relevant content right from the browser! Website businesses thrive not only on fresh customer visits but also on returning visitors to a greater extent. Therefore, web push notifications are one of the most powerful and affordable tools to increase your website revisits to specific pages you prefer. Also known as browser push, browser notifications or browser push notifications, they are clickable browser-based notifications delivered to a subscriber, even if they are on the website or not. Most importantly, they are 100% opt-in and are strictly served to the users who have subscribed to receive them. Are you a marketer currently witnessing visitors leaving your website without taking the intended action? Then this blog is for you! Here are the top 7 reasons why you should implement website push notifications right away! 

1. Build Extended Relationships with Visitors

Do your customers and prospects ignore your emails, SMS and telecalls frequently? It won’t happen again! By utilizing the power of chrome push notifications, you can send personalized messages to the target audience when they are active on the browsers. As people visit multiple websites daily, there is a greater chance they will forget your website in the clutter. When one visits your website for the first time, it’s crucial to never miss the opportunity to request them to subscribe to web push notifications. Once subscribed, relevant and engaging web push notifications can drive the subscribers back to your website and strengthen their relationship with your brand.

2. Boosts Conversion Rates

Research shows that browser push notifications have a significant impact on consumer purchase decisions. Therefore, sending relevant and timely web pushes will quickly grab eyeballs. This will keep them connected with your brand, which leads to more website visits and conversions.

3. Increases Engagement Opportunities

According to customer engagement statistics, 2020, timely and relevant website push notifications can fetch 56% additional customer responses with a 7X increase in click-through rates.

4. Quick & Easy To Setup & Send

Do you know that web pushes are easy to set up and send? In short, incorporating high quality and enticing web push notifications needs minimal effort from your side. It also saves a significant amount of time on your content calendar!

5. Help Make Quick Decision

Do you know mobile users on average check their mobile 200 or more times a day? Meanwhile, they will check the push notification from the website to mobile as soon as it arrives and take the required action on the spot. If you are a marketer, this is something you should leverage without fail!

6. You Need Not Be A Tech Guru

Many of you might be wondering about the complexities of using software for scheduling browser push notifications. No need to worry! cmercury platform is the best web push notifications example that uses sophisticated web notification deployment features. It can manage your campaign designs & deployments easily!

7. Pull Visitors With Enticing Deals & Offers

Pull Visitors With Enticing Deals & Offers

During busy schedules, customers may miss the offers and discounts you published. There is a greater chance they may ignore your web push promotions via email, SMS or mobile notifications. With website push notifications coming to play, it grabs their attention with the help of attractive and creative content that tempts them to act quickly as they browse.

To Sum Up

A visitor who leaves your website without any action is a huge loss. It’s similar to an airline taking off with vacant seats. Now target your subscriber’s browsers, mobiles, tablets, and desktops with the rich capabilities of web push. Sit back, relax and enjoy watching visitors returning to your website with the power of cmercury’s sophisticated website push notifications. In short, you will be able to witness a higher conversion rate than before and end up mining real gold from your website! Interested to improve your website conversion rates? SCHEDULE A FREE BROWSER PUSH DEMO or CONTACT US directly.

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