3 Smart Strategies to Improve Your Email Deliverability in 2022
According to researchers, only 76% of emails get delivered. So, what happens to the rest? A detailed study is certainly needed. And from the survey, we have noted a few strategies you should practice to increase email deliverability. For example, email might be the best convertible digital marketing tool. But the same looks futile if it fails to get delivered to the inbox. Just imagine that you have to send an inland letter and you post the letter at a nearby post office.
What would be the postman’s story who couldn’t deliver the letter if the house mentioned in the address is locked or a dangerous dog is out on the lawn? Yet, this is what exactly is happening with some email delivery services. So, we have come up with solutions to overcome the common email deliverability issues. Let’s check them.
1. REDUCE BOUNCE RATE
Emails get bounced back due to several reasons. Soft and hard bounces are the two named categories we have here. While soft bounces occur due to temporary issues like an unavailable server or full inbox, hard bounce most probably happens due to an invalid or blocked email address. So, a strategy would be great to cut down the bounce rate, which can massively be effective in increasing email marketing deliverability.
2. NEVER BUY BULK EMAIL ADDRESSES
It might look cheaper and easier to have many email addresses when you buy them from third-party vendors. But are they worth it for your business? Unfortunately, all you get is a mix-up of email addresses. So you should sincerely start thinking about quality, not quantity. Because, with these junks, you can do nothing but send unsolicited emails, which can quickly be reported as spam by receivers who don’t want to see such emails in their primary inbox. It can badly affect your email reputation.
3. CREATE ENGAGING EMAILS
Creating engaging emails is always effective. It will help you to get your emails delivered right to the inbox rather than misplaced them in the spam folder. If your emails are highly engaged, ISPs allow you to get through until it reaches the primary inbox by analyzing your email behaviour history. This is simply because of the high demand for your emails, which engages the receiver by opening, clicking, scrolling and reading them.
cmercury offers many tips to improve your email deliverability. It is one of the top email deliverability tools that help you follow email deliverability best practices. As a result, we can assist you to increase your business ROI. Please feel free to either contact us or book a free demo.