Do you want more email engagement as you would ideally like to push your products and services? Of course, it will always be optimal to note certain paradigms for engagement. Moreover, it is demonstrated as the standard framework within which a subscriber attends your email campaigns. So here we bring before you the 10 tips to increase email engagement metrics.

1. Measure the user engagement

Every engagement metric provides valid information regarding the user alignment of your email campaigns. Additionally, it tracks common email engagement metrics like delivered rates, open and click rates, spam and unsubscribe rates etc. Moreover, it helps to have an idea of user engagement.

2. Get helpful clues from user interaction

If the user engagement is positive, it is reflected by various matrices. It includes high open and clicks rates, low spam complaints and unsubscribes, high forward rates, and positive consent for receiving emails. For example: “this is not spam”, “add to address book”, etc; comes under this.

A positive engagement means if the recipient moves your messages to another folder. That is, they like to archive your emails for further reference. However, when the messages are getting deleted, alarms should ring to your team.

3. Update and honour user preferences

The user preferences can be ISP & email client-specific or the preferences they provide to you while signing up. The email client-specific user preferences may set the actions the email clients should take about your email.

But the user preferences they provide you will be with respect to the content and frequency of your emails. So update this in your segmented list and honour them regularly.

4. Choose the right time and frequency to send out your mailers

It won’t be enjoyable for users to receive your emails too frequently. Additionally, they will feel a kind of disconnected experience with your brand if you don’t send out your mailers too sparingly.

Find out the ideal frequency of your mailers depending upon the type and nature of your business. Also, determine the right time to send out mailers. This can vary from a Thursday afternoon to Tuesday evening to Wednesday morning. And this depends on subscriber engagement history and the type and intention of your promotion campaign.

5. Engage your users through relevant content

A properly placed call to action, relevancy, and well-designed content is bound to increase user engagement. Relevance is again based on user preferences regarding the type or category of products your users and interested in. Moreover, the content has to be mobile responsive under optimal design considerations.

6. Segment your users

Segmenting users is a vital email workflow activity if you have to deliver user-specific personalised campaigns. Based on the attributes and activity, it is done.

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7. Segmentation based on attributes

Attributes refer to any values or characteristics entered in the list applied to the user. For example, it includes age, gender, geo-location, industry, job roles, marital status, etc.

8. Segmentation based on activity

Activity means user-specific data like open & click details, non-openers, opened but not connected, related in the last 60 days etc. It also includes those who have taken a call to action. For example, downloading an app, changing user preferences, opting down from your list, making a purchase, etc; comes under this.

9. Re-engage inactive users

Customers should re-engage by sending re engagement emails like “we miss you emails”, special offers, promotions, and discounts, and “complete a survey and win mails”. An update of user/email preferences for inactive ones for more than 60 days.

10. Build trust with your users

Your users will soon wither away if you fail to build a relationship with them. So please treat them with welcome mailers during their first engagement; thank you mailers for completing a purchase, and anniversary and birthday mailers to wish them. Moreover, ask them often how they are doing for rapport. Again, these tiny bits of user engagements pay well in the long run.