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Top Trends In Email Marketing To Boost Your Business In 2022 & Beyond

July 11, 2022
cmercury-Email marketing trends 2022


The covid pandemic made us well prepared to face all the sad occurrences that come our way. Therefore, whatever we plan will change often. To clarify, the things we predict today won’t happen tomorrow. The situation is the same in the case of email marketing. So, you must regularly observe the latest email marketing trends, updates, and predictions to stay ahead of the competition.

Nowadays, the new email trends bring much attention to marketing enthusiasts. Most importantly, email marketing plays a significant role here. Therefore, this leads to an increase in email marketing engagements and conversions. Some people might think that email marketing strategies are dead due to the arrival of various social media platforms. But the truth is different.

Top email marketing trends are applied daily with better strategies to increase email deliverability, engagement and open rates. Top email marketing companies communicate with their customers during this pandemic. After that, email marketing received an unexpected boost. As a result, new email trends emerged. Today, we discuss best marketing practices and how to overcome the challenges.

What is Email Marketing?

Email marketing is one of the most widely used marketing tools to reach your global customers through email. It also promotes businesses with your targeted audience and market. In other words, it is a way to promote your business products and services through email platforms. Moreover, it will help your customers learn about your products and services. Here are some of the best email marketing tips to include in your marketing strategies to boost your conversions.

Top Trends in Email Marketing in 2022.

top trends in email marketing

Use AI-Powered Email Service Provider

Many businesses are confused by the concept of artificial intelligence (AI). Even experienced people have doubts about the use of AI in email marketing. However, you can increase the quality of email campaigns and achieve time-consuming tasks easily using AI. Email marketing experts use an ai powered email service provider to do more in less time. In addition, it can be used to create email subject lines, optimise surveys, clean mailing lists, predict outcomes with analytics and more.

Make More Newsletters

Newsletters are the building block of every email marketing campaign. Emails have evolved as free tools that allow you to offer business insights and communicate with your audience. You can send digital news, top trends, industry updates etc; in your digital marketing newsletter to engage your audience. It provides value to your subscribers. A visually appealing and scannable digital marketing newsletter is considered the best email marketing tip. It helps get better attention and engagement from your audience.

Create Interactive Emails

Interactive email is the top trend to boost your engagement rate. You can combine interactive email marketing tips into your campaigns. It should include elements such as gifs, quality images, animated buttons, CTAs, carousels, surveys, polls, user-generated content etc. Moreover, interactive email marketing tips will improve your user experience, further engaging and entertaining your customers.

Use User-Generated Content

Some email marketing tips include user-generated content in your emails. This helps to increase the organic traffic and generate more engagements and therefore brings more clients. Users are likely to prefer the content and communicate with it when they see positive customer feedback from different groups of people. It will help them to convert into potential customers.

Try to include customer reviews with photos, surveys, and polls along with a simple CTA button to build trust among them. People should open your emails. This is the most crucial element to consider when creating your email campaigns. Most importantly, your email must have a good readability score and be understandable to those reading it.

Try to include simple but mandatory things such as easy-to-read texts, clear graphics, gifs, animations, and attractive visuals. It provides a better user experience. In addition, the dark mode is a top email trend that dominates the email marketing campaign. So, focus on making emails accessible in dark mode.

Protect their Privacy

Email recipients are more concerned about their privacy than before. To clarify, they are more aware of how their data is utilised. Therefore, you must go beyond ensuring PCI and GDPR rules to gain their trust and loyalty. Please focus on the privacy of all your email campaigns to ensure that you are achieving their expectations. You can notify your customers of any upcoming privacy changes in data with the help of your emails. Consequently, you can highlight how you are protecting the recipients’ information.

Optimise for All Platforms

Mobile optimisation is considered an essential factor in any email marketing strategy. It is vital to guarantee that all your customers should have the same positive experience when viewing your email. Therefore, mobile is a must. You can use accelerated mobile pages to improve the page loading speed on mobile devices. It enhances your user experience.

Show Appreciation To Your Customers

Customer appreciation is a type of email personalisation technique that lets customers stay in touch with you. It is also known as the customer gratitude letter, which creates a sense of value among the users. Some include early access invites, thank you emails, personalised birthday messages with discounts, etc. Moreover, you can also correlate with the industry trends that will make your email content more engaging.

In Short

Email marketing is an ideal tool to engage your potential and existing customers. Apart from that, it also gives full of new possibilities for businesses. You can now read our blog on email marketing best practices to get the top deliverability and conversion ideas.

email marketing best practices

cmercury is a full-service email marketing agency that helps you build high-impact email campaigns. In addition, our email marketing experts can keep your subscribers connected and attract more customers on the go.

Hope you found these email marketing tips helpful. You can instantly reply or schedule a free demo with our email marketing experts.

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