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About cmercury

Glimpse through the experiences and milestones of cmercury that led us to where we are now!

Caspar Technologies Pvt Ltd was incorporated in 2016 with a vision to launch a best-in-class email and marketing automation suite. After constant effort, our team of developers, designers, email geeks and techies developed cmercury as the flagship product of Caspar to inspire the world of marketers.

cmercury is an AI-powered Email Marketing Platform with comprehensive Omnichannel Marketing features. It helps you get high customer acquisition, improve retention and increase engagements across email, mobile and web channels.

cmercury marketing automation suite empowers you to handle omnichannel, hyper-personalised, and one-to-one campaigns that can quickly convert your audience.

cmercury has been chosen among the 7 renowned brands selected for the much sought-after IIMK LIVE incubation and has been the recipient of the prestigious Lufthansa Runway to Success Technology Innovation Award in 2017.

Key Milestones:

2016– Founded Caspar Technologies and onboarded the first client for the “Predictive Intelligent Emails” concept.

2017 – New customers started onboarding us. Some of them include Clovia, Muji, Diesel, Gas, Scotch & Soda, Mothercare, Paul & Shark, Dune, Zegna, Thomas Pink, Lulu Sky and Hunkemoller.

2017 – Introduced conditional messaging capabilities to the platform.

2017 -Won the prestigious Lufthansa-TiE Runway to Success Technology competition.

2018 – Touched the milestone of 100 brands. Prestigious brands like Zivame, Biba, Sunny Diamonds, Joyalukkas & Flybooking started working with us.

2018 – Selected to the much sought-after incubation program by Asia’s leading Business School, Indian Institute of Management, Kozhikode (IIMK Live).

2020 – Launched the world’s first Arabic email marketing platform.

2020 – Integrated with leading customer retention platforms, including WebEngage as their preferred email deployment partner.

2021 – Launched Email Verification & Validation tool called cmercury VERIFY that helps marketers build their email database hygiene.

2021 – Launched Machine Learning based keyword prediction tool that helps marketers to build effective email subject lines.

2022 – Released a new version of the campaign reporting module that empowers brands with rich reporting features across their campaigns.

2022 – Introduced email data localisation that complies with consumer data privacy & protection guidelines issued by various countries.