Email Engine

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What is Email Engine?

cMercury Email engine helps to you engage the users by sending out highly precise one-to-one campaigns based on customer engagement (or non-engagement ) on your email campaigns and on your website.

Setting up your cMercury email account:

Before sending your first email campaign from your account, you need to do the following:

Configuring the domain in the account (not needed for trial accounts)

The domain which will be used for sending the campaigns is configured in the account. We need to add the DKIM, SPF & CNAME and complete the Yahoo CFL to configure the domain in the account.

**We can highlight the DKIM, SPF and Yahoo CFL to be redirected to another page where we can give information about these (along with sample values.)

Adding contacts to your account

The users need to be added to the panel after creating a list in your account. The list can be created by clicking on the “Add New List (+)” option in the Manage list Tab under Lists.

Fill in all the fields on the page and then click “Create list”.

List Name : This is the name given to the list for purpose of identifying it. This name is an internal reference and will not be used anywhere in the mailer.

Sender Name : The name displayed in the recipient’s inbox after the mail is received. It’s advisable to fill in this name suitably and appropriately.

Local Part : The part before the @ in the sender email address. This can be order, help, contact, cs, etc.

Domain : The configured domains in the account are shown here as a drop down. You can select the domain which you plan to use to send the campaign.

Description : Here, you can give a brief description of the mailing list (not mandatory).

Once the list is created, you can add users to the list by uploading files manually by clicking on “upload list” or by using the APIs.
Uploading List: To upload a list to a mailing list make sure that email addresses come under the header “email”. You can upload other details like first name, last name, mobile etc. along with an email address as well.

Uploading List : To upload a list to a mailing list make sure that email addresses come under the header “email”. You can upload other details like first name, last name, mobile etc. along with an email address as well.

Select the list to which you would like to upload the list and click on the “upload list” icon.

Select the file to be uploaded into the list and select the options. Once the options are given, click on “Map header”

Upload Type : You can upload the emails as active, trashed, unsubscribed and bounced.

Separator Type : This is used while uploading a text file. Select the separator used in the text file.

Upload option : Select the options for uploading the users into the highlighted list

Once you click on the “Map header”, system automatically maps the header in the uploaded file with attributes in the system. You can also provide the email address to which the notifications are sent after the system completes uploading the file. If you leave the confirmation area blank, system sends the notification to the login email address.

$$ You can also add the users using the APIs.

Segment the users (optional)

Mercury Email machine helps to filter users based on the information uploaded along with email or based on their engagement (or non-engagement) on emails.

A segment can be created by clicking on the “New” option in Segments Tab under List.

Fill in all the fields on the page and then click “Save”.

List : Select the list from the drop-down menu

Segment : Name given to the segment for identifying the segment: Select the list from the drop-down menu

Conditions : From the option given above, drag & drop the condition based on which you would like to create the segment. The panel provides you with the following conditions to create the segment: Name given to the segment for identifying the segment: Select the list from the drop-down menu

Opens : Fetches the users who have opened a campaign between a particular date range

Clicks : Fetches the users who clicked on a campaign between a particular date range

Send : Fetches the users who were sent a campaign between a particular date range

Joined : Joined before/after a particular date

Joined In last : Joined in last 50 days

Joined Nth Day : Joined on nth day

Attributes : Creating the segment based on the attributes uploaded with the email address

Open Behaviour : Behaviour based on the device, browser, OS location

Click Behaviour : Users who have clicked based on device browser, OS & location

Web analytics : Lets you create segments based on the user actions on the website

App behaviour : User behaviour on apps

App analytics : User behaviour from the actions initiated from the mobile application

SMS : Segments based on user behaviour with respect to the SMS campaigns

Push : Fetches the users to whom the push campaign was sent based on their device type like android, iOS, windows or all.

Date Attribute : Helps to fetch the users who have the date value before/after “N” days from the day on which you are fetching. For eg, if you give the condition “Users whose date condition is 5” today, then the system will fetch the users whose date attribute is equal to 5 days today.

Add the suppression list (optional)

Suppression lists can be used when you want a specific set of users to be restricted from receiving a specific email campaign. The list can be created by clicking on the “Add New List (+)” option in the Manage list Tab under Lists and selecting the list type as Suppression list.

Fill in all the fields on the page and then click “Save”.

List Name : The name given to the list for identifying the list. This name is given as an internal reference and will not be used anywhere in the mailer.

Description : A brief description of the mailing list (not mandatory).

To upload the users in the suppression list, you can change the “Manage your list” drop-down menu to suppression list in the “manage list” tab. Select the list to which the users need to be uploaded, and click on “upload contact” icon. Now select the file to be uploaded, upload type and separator value similar to uploading contact to active lists.

$$ While uploading data to suppression list, make sure that the file contains an only email address.

$$ You can also create a suppression list from a segment. Just click on the “Make Suppression” option after selecting the “segment” in the Segments tab.

Sending out your First Email Campaign:

To create your first campaign in cMercury Email module, click on “Compose” in the “Campaigns Tab” under Email tab. To copy a campaign from your previous one, click on the “Copy Button” after selecting the campaign to be copied. You can also edit a saved campaign click on the “Edit” button on the same menu.

Fill in all the fields on the page and then click “Done” to proceed to the Template builder.

Clicking on “more option” gives the option to add a custom reply to address, sending out advanced one-to-one recommendation, etc.

Now you can select the template from the template library or build one using our template builder. You can also add the email content by adding the HTML code to the panel.

Once the content is added, make sure you have added the “unsubscribe link” using the “Enhancer” option. You can also personalise the mail by adding the attributes (which were uploaded along with the email ids) from the “Personalization” menu.

To get a preview of your email when received in the desktop, mobile or tablet, click on the “Preview” menu.

Click on “Launch Campaign” to either launch the campaign immediately or to schedule it for some other time.

cMercury Email module also provides options for creating email campaigns based on your requirements. The different types of campaigns are:

Distribution Campaigns : A Distribution helps to create different versions of your message, test them on small/random subsets of your mailing list, and then compare the results to see which message is most effective. Once you have the results, you can send the message to the rest of the list. This is entirely a manual process.

The steps to create the first distribution campaign is very similar to the email campaign creation.

Setting Up Distribution Email Campaign:

To create your first Distribution Email campaign in cMercury Email module, click on “Compose” in the “Distribution Tab” under Email tab. To edit an existing distribution group, click on the “Edit” button after selecting the distribution group to be edited.

Fill in all fields on the page and then click “Done” to proceed to the Template builder. Once you have set up the template for the actual mail, you can create different versions using the “Copy” button and make necessary changes in the new versions.

$$The maximum number of versions you can create in a distribution group is 10.

You can now schedule the message version to either a portion of the users or to the complete list. You have the option to specify the percentage of the users to be targeted or the count of users to be targeted.

Once you have completed setting up the versions and the distribution amount, you can schedule the mailer or make it immediately by clicking on the “Launch Campaign” Button.

A/B Split Campaigns:

A/B split campaigns help in improving the engagement of the campaigns by using A/B split test. A/B split helps to send campaigns to small portions of your database and send the best performing campaign to the rest of the database based on pre-specified conditions automatically.

Setting Up A/B Split Email Campaign:

To create your first A/B split Email campaign in cMercury Email module, click on “Compose” in the “A/B Split Tab” under Email. To edit an existing A/B Split campaign, click on the “Edit” button after selecting the existing campaign.

Fill in all fields on the page and then click “Done” to proceed to the Template builder. Once you have set up the template for the actual mail, you can now create different versions using the “Copy” button and make necessary changes in the new versions.

Once you have set up the template for the campaign versions, give the percentage of the users to be targeted in a single version for the A/B split by dragging the pointer to the bottom of the page. You can now set the method to determine the winner of the A/B split either manually or automatically. In automatic option, you can determine the winner based on opens, unique opens, clicks, unique clicks, unsubscribe and even spam. You can also set up the time to make the winner campaign live as well.

A/B Split Campaigns:

Reports

cMercury Email campaign reports let you analyse the opens, clicks, bounces, unsubscribes and spam from your email campaigns. You also get information regarding the OS, device, mail client and browser as well.

Individual Campaign Report

To download the campaign report of an individual campaign, go to the “campaign” tab under Email. Click on the campaign for which you need to download the report. You will see an icon over the campaign name. When you click on it, you can see the message details on the right side of the screen. When clicking on the campaign report, we get a detailed report of the message.

Advanced Reports

To download reports of campaigns for a particular period of time, go to the “account summary”. To see the ‘account summary,” click on your logo (the logo of your account).

In the “account summary” page, you get the following reports:

Engaged Report: This report fetches the user-wise engagement and demographic details of every user in the selected list from the beginning till now.

Usage Report: Gives us the date-wise report of the total number of emails sent from the account in between a date range. When you click on a specific day, you will also get the campaign details like campaign name, subject line, segment, list, count and quick test count.

Custom Report: Fetches number of total clicks and unique clicks received for each link on a specific date. You can also see the name and subject line of the campaign.

Campaign Comparison: This report helps to download all the email campaign reports from a list for a given date range. When you click on the campaign comparison option in the account summary page, you are redirected to campaign comparison page where you can select campaign type, list, segment, tag and date range.

Once the campaigns are selected, click on the “compare” button. You can see that the comparison between the performance of the campaigns is in a graph format. Now check the boxes of the campaigns for which you need a report and click on the download button.

Predictive Intelligent Emails (ARM Campaigns)

Advanced Recommendation module (ARM) helps in targeting your customers with highly precise one-to-one campaigns based on their behaviour on your website. You can include individual product recommendations, trending products and cart-abandoned items in your regular promotional campaigns with ease. ARM Template builder is a drag & drop template editor which helps to add a custom area to add ARM recommendations into your existing template with ease.

Before sending your first ARM campaign, you need to do the following:

Integrate Web Analytics module in your website. To know more, click here
Upload Google Product Feed to your account – This helps to pass the information about the products in your website like product name, description, image link, price, etc. to your website (Providing Google reference page as well: https://support.google.com/merchants/answer/7052112?hl=en)
Setting up the ARM settings: Once you have added the Web Analytics module to your website and uploaded the product feed in the account, only one more step remains for sending out ARM campaigns, ie to set the ARM in the “Account setting” menu.

In this menu, you can decide whether you would like to send out recommendations based on the system’s own AI capabilities or based on the option set by you.

The 3 manual options available are:

While selecting the same user behaviour option, you can select the user action preferences as well. You can give most preference to the purchase behaviour and set the preferences for rest of the user actions.

Sending out your First ARM Email Campaign:

To create your first campaign in cMercury Email module, click on “Compose” in the “Campaigns Tab” under Email tab. To copy a campaign from your previous ones, click on the “Copy Button” after selecting the campaign to be copied. You can also edit a saved campaign by clicking on the “Edit” button in the same menu.

Fill in all the fields on the page and activate the ARM under “More Options.” Click “Done” to proceed to the Template builder. In the template builder “ARM” option, you will be able to drag and drop the required details like “Add to cart”, “Recommendation” & “Most Popular Area” to your email template.

To get a preview of your email when received in the desktop, mobile or tablet, click on the “Preview” menu.