What is Marketing Automation Module?
cmercury Marketing Automation module helps you create custom triggers and workflows to engage users based on their actions on your website or in communication channels such as email, SMS etc. Using our features, you can create standard series like cart abandonment series, price drop series, browser abandonment series as well as custom automated workflows based on certain activities on your website or based on certain demographics like gender, subscription type, etc. Web/Browser push notifications are clickable messages that display on the top or right-end corner of your Desktop, Mobile or Tablet device from a particular marketer, with the intention of, driving a customer’s attention to their particular website or landing page. It could be Promotional Offers, News Updates, Opinion Polls etc. It’s a new marketing channel to re-engage your visitors without knowing their email or other contact details.