please wait

Success Story : Voylla

Ecommerce Marketing Automation Case Study of Voylla

Read the email marketing for ecommerce case study of Voylla and how it created paradigm shifts in your digital marketing using cmercury predictive intelligent emails.

3X Uplift in
Open Rate

6X Uplift in
Click Rate

2X Uplift in


Voylla is a leading online shop for designer jewellery & accessories for women, men and kids. Voylla is the sole name in the minds of millions when it comes to affordable, exclusive, standout jewellery pieces that offer a smooth shopping experience. Over 500,000 customers have patronized which makes the top jewellery site in India and across Asia. 

Success Story-Voylla


  • Rise in customer attrition
  • Decrease in customer engagement
  • Decline in revenue from email marketing


User engagement & disengagement data points from prior email campaigns were collected and analyzed and custom audiences were targeted with highly precise, one-o-one cross custom email promotional communications. Predictive product recommendations were initiated across specific customer segments via the powerful predictive intelligent recommendations of cmercury.

Data Segmentation & Clustering

  • Broad level customer email database collection initiated.
  • Newly active email base customers on specific product categories were precisely clustered based on keywords and other data.
  • All unsubscribed customers from Voylla’s email programs specifically sub-segmented based on prior categories were targeted.
  • Recently transacted customers across specific categories or product groups.


  • Improved inbox placements
  • 3X uplift in open rate of email campaigns
  • 6X uplift in click rate of email campaigns
  • 2X uplift in revenue from email campaigns
  • Minimum customer complaints 
  • Delightful customer experience


Success Story-Voylla

More Success Stories


Success Stories

The leading online fashion jewellery achieved a multifold increase in revenue through predictive intelligent emails.

 Read Story

global delight

Success Stories

The top app developers converted free trial installations into paid subscribers using triggered conditional messaging.

Read Story

halal trip

Success Stories

The online travel solutions provider gained 10X more traffic to their website using the best omnichannel marketing platform.

Read Story

joy alukkas

Success Stories

The best jewellery brand built an engaging audience and multifold revenue opportunities by venturing into online marketing.

Read Story


Success Stories

The booming online lingerie store achieved 2X revenue uplift from email campaign programs of the leading ESP brand.

Read Story