Success Story : Voylla
Ecommerce Marketing Automation Case Study of Voylla
Read the email marketing for ecommerce case study of Voylla and how it created paradigm shifts in your digital marketing using cmercury predictive intelligent emails.
3X Uplift in
Open Rate
6X Uplift in
Click Rate
2X Uplift in
Revenue
Voylla
Voylla is a leading online shop for designer jewellery & accessories for women, men and kids. Voylla is the sole name in the minds of millions when it comes to affordable, exclusive, standout jewellery pieces that offer a smooth shopping experience. Over 500,000 customers have patronized Voylla.com which makes the top jewellery site in India and across Asia.
THE CHALLENGE
- Rise in customer attrition
- Decrease in customer engagement
- Decline in revenue from email marketing
THE APPROACH
User engagement & disengagement data points from prior email campaigns were collected and analyzed and custom audiences were targeted with highly precise, one-o-one cross custom email promotional communications. Predictive product recommendations were initiated across specific customer segments via the powerful predictive intelligent recommendations of cmercury.
Data Segmentation & Clustering
- Broad level customer email database collection initiated.
- Newly active email base customers on specific product categories were precisely clustered based on keywords and other data.
- All unsubscribed customers from Voylla’s email programs specifically sub-segmented based on prior categories were targeted.
- Recently transacted customers across specific categories or product groups.
THE RESULTS
- Improved inbox placements
- 3X uplift in open rate of email campaigns
- 6X uplift in click rate of email campaigns
- 2X uplift in revenue from email campaigns
- Minimum customer complaints
- Delightful customer experience
Testimonial
More Success Stories
Success Stories
The leading online fashion jewellery achieved a multifold increase in revenue through predictive intelligent emails.
Success Stories
The top app developers converted free trial installations into paid subscribers using triggered conditional messaging.
Success Stories
The online travel solutions provider gained 10X more traffic to their website using the best omnichannel marketing platform.
Success Stories
The best jewellery brand built an engaging audience and multifold revenue opportunities by venturing into online marketing.
Success Stories
The booming online lingerie store achieved 2X revenue uplift from email campaign programs of the leading ESP brand.
