Success Story : Zivame

Ecommerce Email Marketing
Case Study of Zivame

Read the email marketing automation case study of Zivame and how it achieved transformation using cmercury.

Improved Inbox Placements
15% Increase in Open & Click Through Rates
2X Revenue Uplift

Zivame.com is a leading online lingerie brand in India that was launched in 2011. It offers a variety of styles and brands with a valuation of $100 million. Zivame.com now has more than 5 million followers and more than a million visitors per day.

THE CHALLENGE

  • Large and unstructured customer email database
  • Decline in customer engagement from email promotions
  • Decrease in email inbox placements (mails getting delivered to the spam folder)
  • Shrink in revenue from email marketing
  • Customer dissatisfaction and higher cost due to bulk emailing
  • Lack of customer insights.

THE APPROACH

User engagement & disengagement data points from previous email campaigns were collected and analyzed and custom audiences were targeted with highly precise cross custom email promotional communications. Predictive product recommendations were initiated across specific customer segments using the powerful predictive intelligent recommendations of cmercury.

Data Acquistion

  • Email data hygiene check and filtering out invalid email records.
  • Educating the customer on the best email practises in data
    acquisition, enagagement & retention.

Engagement & Retention

  • Created customer cohorts based on customer landing page behaviour (web analytical data) & demographic data.
  •  Contextual email campaigns were created for customer cohorts.

USECASE: All customers who have not opened a promotional email in the last 60 days.

As a marketer, if you truly believe in the power of email marketing, you should be smart enough to act upon every response of your customer. Either it could be someone opening your email, a product page, or a complaint. We should never neglect the fact the customer has been courteous enough to share their email address with your brand.

Jacob M George,
CEO, Caspar Technologies

Technical Capabilities Deployed

  • cmercury email data hygiene tools
  • cmercury list manager for email data listing
  • cmercury audience builder (smart segments)
  • cmercury campaign deployment & analytics
  • Isolated email deliverability infrastructure

Advisory Services Deployed

  • Email deliverability consulting
  • Creative and data optimisation
  • Sender reputation building
  • Email best practices consulting

Smart Email Campaigns

THE RESULTS

  • 2X uplift in revenue from email campaigns
  • Increased open rate up to 15%
  • Improved inbox placements
  • Minimal customer complaints 
  • Reduced customer churn rates
  • Improved sales
  • Delightful customer experience

Testimonial

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