Web Push Notification

Smart customer re-engagement opportunities
using cmercury web push notifications

Greater Visibility. Higher ROI. Accelerated CTR

Get more website visits and re-engagements as users browse through.

 Instant browser-based engagements using cmercury web push notifications for Mobile and Desktop devices
Unlock great engagement and revenue opportunities from your browser and website, be it new or returning visitors using cmercury’s browser-based web push notifications.

Accelerated CTR
Web push notifications enjoy a stellar performance with a Click Through Rate (CTR) of 5% to a whopping 30% across multiple business verticals like e-commerce, gaming, banking, and insurance, travel and hospitality, content marketers, etc.

Want to see a sample Web push notification from your Browser?

98% of website visitors are anonymous!

cmercury browser-based web notification helps marketers to convert their anonymous, unregistered website visitors into revisits and additional revenue opportunities for their brand.

Web push Notifications, Instant messaging for Better Brand Visibility!

Bring Instant traffic to your website directly from the Browser - Be it Promotion, New product launch or feature announcement

Rich Features giving cmercury web push notifications an edge & better ROI

cmercury Web push notifications give marketers an ROI of 2X to 5X, with its rich subscription and campaign capabilities and in-depth analytics.

Customizable Opt-In Prompt Box

Marketers can create user-friendly, customizable opt-in prompt box improving customer subscriptions multi-fold. cmercury web push notification tool works with major service worker supported browsers such as Microsoft Edge, Google Chrome, Opera and Mozilla Firefox across mobile and web.

Additionally, our tool automatically detects users browsing in incognito/private mode and do not showcase the subscription request box, thereby ensuring a quality user experience across your customers.

Audience Segmentation for Precision Targeting

Deliver personalized browser notifications based on user and behavioral segmentation capabilities of cmercury.

Precision targeting ensures your communications are sent to the engaged customers who are unlikely to get annoyed.

Advanced Analytics and In-Depth Reports

Gives an overview of web push channel for each of the website(s) you have configured using cmercury. Subscription trends, Subscription split including Total, Active, Unsubscribed, Test users, overview of the best performing Call-to-Action buttons, best engagement days, hours, top-performing campaigns etc. are the rich capabilities of the Reports Module. Marketers can generate campaign-specific reports, and user splits for the segments they build.

Image banner and Call-To-Action buttons

Enable Call-To-Action buttons in your web push notifications to drive more clicks thereby meeting your conversion goals, be it sales or brand visibility or website visits. cmercury web push supports up to 3 clickable links in each notification - one default link and option to add 2 additional CTA links. Also, it comes with a notification badge on Android smartphones.

Test before you go live!

Create a test audience set of your choice and test your campaigns for error-free campaign deployments before you go live.

Single Login for Multi-Website web push subscriptions

Businesses owning multiple websites can manage their web push campaigns across these websites via a single login interface with cmercury.

Try cmercury web push FREE and see how we can deliver for you !


1. What are web push notifications?

Web Push Notifications are opt-in browser-based notifications served to the users who have explicitly opted-in to receive them. Web Push Notifications can be delivered to a user's desktop or mobile screen anytime they have their browser open. These affordable, handy marketing tool helps marketers and website owners to increase their website revisits. Since web push notifications are served via browsers, subscribers can receive them whether they are on the website or not.

2. How do Web Push Notifications work?

There are 3 stages for activation and deployment of web push notifications

a) Web push Configuration and Activation ( For more details click here - https://cmercury.com/web-push-notifications-guide)
b) Activation of the Subscription Prompt Box
c) Campaign creation & deployment

For the website visitors the subscription prompt is served and those who click on the “Allow subscription prompt”, will be added to the web push subscriber base. As the user opts in, the vital information required to send push notifications to that specific user ( say Browser ID) is collected and stored on cmercury’s secure servers.
Next step is campaign creation and deployment. Web push notifications will be delivered if the user is on the browser or else it will be delivered once the user opens up the browser. The marketer can also set a shelf-life for each web push notification in cmercury.

3. Do all browsers support Web Push Notifications?

Web push notification works with major service worker supported browsers such as Microsoft Edge, Google Chrome, Opera, Mozilla Firefox and Safari ( only with MacOS).

4. Does Web Push Notification work in incognito or private browser mode?

Web Push notifications does not work in Incognito/Private Mode of browsers.

Additional Note :
a) web push notifications are not supported with in-app browsers like those inside Facebook/Instagram.
b) Web Push does not work inside webviews on Android.

5. Do cmercury uses cookies for web push ?

cmercury uses cookies for web push notifications. Cookies last for a lifetime, unless manually cleared by the user. Cookies ensure a better user experience by identifying the website visitors who were already prompted for subscription and do not showcase the subscription prompt during their revisits.
Cookies ensure a better user experience by identifying the website visitors who already subscribed or opted out, and do not showcase the subscription prompt again during their revisits.

6. What technology does cmercury use- VAPID or FCM?

cmercury is using FCM (Firebase Cloud Messaging) technology to send web push notifications.

7. Do cmercury web push supports both HTTPS and HTTP Websites?

Yes, cmercury web push supports both HTTPS & HTTP.
Login to cmercury platform and click the website dropdown menu from the web push module and add your website. While you add your website, select the HTTP/HTTPS option depending on whether your website is HTTP or HTTPS. Place the pixel generated in your website header either directly or via Google Tag Manager. Additionally for HTTPS websites, ensure to upload the cmercury SDK files to the top-level root of your site directory, making them publicly accessible.

8. If my mobile site runs on a subdomain (m.example.com), how can I implement web push notifications?

If the desktop and mobile site are on the same domain, you can place the pixel on the desktop site and should work on both mobile and desktop.
Example: Desktop – http://www.xyz.com & Mobile – http://www.m.xyz.com

If the desktop and mobile site are on different domains, then generate different pixels and deploy on the mobile site.
Example: Desktop - http://www.xyz.com & Mobile – www.abc.com

9. Does cmercury JavaScript impact the website page load time?

No, it does not. cmercury JavaScript is optimized to load very fast without affecting your website speed. To further optimize, the website owners can opt to call the JS with a short delay after the necessary data is loaded on the website.

10. Do cmercury web push support Notification expiry ?

Yes, cmercury web push supports both Notification expiry. Notification Expiry time referred to as Time-to-Live (TTL) is a value that defines web push notification’s shelf life. For time-bound messages including flash sales, limited period offers, breaking news etc. , you can set notification expiry so that the subscribers will receive the notifications strictly within the stipulated time frame.

11: Can subscribers receive notifications when the browser is closed?

Recipients of the notifications vary from browser to browser depending on how closely the browser interacts with the Operating System.

a) Chrome: Subscribers receive notifications even when the window is closed. However, to enable this, Chrome needs to run in the background.
b) For Firefox on Mac: Users can receive notifications when the browser is closed provided the browser is still running (indicated by '.' in the menu).
c) For Firefox on Windows: Users won’t receive notifications when the browser is closed as the background process gets killed when the window is closed.
d) Safari: As Safari interacts with Mac OS very closely, users can receive notifications irrespective of whether the browser is running or not.

12. Can I migrate from my existing web push vendor to cmercury without losing my subscribers?

Yes you can migrate, provided your website is on HTTPS. Follow the simple steps below for migrating your subscribers to cmercury.
a) Use the same FCM credentials which you used with your existing vendor while setting up your website in cmercury panel.
b) Download the subscriber ids from your previous vendor and your customer success manager will assist you to add the same to your cmercury web push account

Note :
For HTTP websites the subscriptions are managed on the service provider's subdomain and hence migration of subscribers is impossible.

13. What is the character limit for a notification title, message and landing URL for web push notifications?

The standard limit defined for notification title is 50 characters , for messages 120 characters and for landing URL there is no limit.

14. Can we customize a web push notification in cmercury ? If yes, which elements can be customized?

Yes, In cmercury you can customize your Notification title, Message, Image and Landing URL of your web push notification.

Explore More Features

Schedule a Demo