What the Moosend–Constant Contact Deal Means for the Future of Email Marketing (And Why cmercury Is Ready)

By Jacob M.George, Marketing Director, cmercury

When news broke that Constant Contact acquired Moosend in early June 2025, the industry paused. This isn’t just another consolidation—it’s a signal. A signal that even the biggest players are actively seeking nimble, automation-focused alternatives to stay relevant in a rapidly shifting email marketing space.

At cmercury, we see this acquisition not as a threat, but as a clear validation of the market we serve—and the values we’ve built our platform around.

Consolidation Confirms One Thing: Niche Players Are Winning

Moosend carved a reputation for offering smart automation, affordability, and speed-to-market. Its acquisition reaffirms something we’ve always believed: there’s immense value in lean, performance-obsessed email marketing solutions.

As a newer entrant, cmercury represents exactly the kind of agile, deliverability-first innovation that larger platforms are now looking to buy, not build.

This tells us: our vision is right on track.

Users Are Looking for Alternatives—Now More Than Ever

Mergers often mean transitions—and not always smooth ones. Users may soon face:

• Revised pricing structures
  
• Changes in feature availability
  
• Slower or generic support experiences
  

This is where cmercury stands ready.

We’ve already started hearing from users and agency partners exploring alternatives to Moosend post-acquisition. These users are looking for:

• Transparent pricing (not list-size-based billing)
  
• Seamless campaign migration
  
• High inbox placement and control
  

We’re not just welcoming them—we’re making the move frictionless with dedicated migration support, custom onboarding, and our unique pay-per-email model.

Our Competitive Edge Just Got Clearer

Moosend brought in automation muscle. But with Constant Contact’s broader ecosystem, there’s a risk that innovation gets diluted or reshaped around enterprise priorities.

Meanwhile, cmercury is doubling down on what users want:

• 99.6% Inbox Placement: Thanks to features like Smart Send, prewarmed and rotated IPs, ISP-wise throughput planning, and human-led deliverability monitoring.
  
• Engagement-Driven Campaign Delivery: Priority is given to active, high-engagement users first.
  
• Deep Segmentation & Smart Triggers: Built to maximize ROI with zero technical complexity.
  
• Agency-First Tools & Dashboards: Custom white-label options and revenue-sharing for partners.
  

Agencies, You’ve Got a New Home

Moosend built a loyal following among digital marketing agencies. But post-acquisition, some of that flexibility may diminish.

Our cmercury Agency Program was designed with these partners in mind:

• Transparent margins
  
• Dedicated support teams
  
• Branded dashboards and multi-client management
  

We’re not just filling the gap—we’re building an ecosystem where agencies thrive alongside us.

We’re Not a Giant. We’re the Smart Alternative.

At cmercury, we aren’t trying to be the biggest. We’re building the fairest, most transparent, and high-performance platform for real marketers—freelancers, founders, growth hackers, and agencies alike.

We believe email should work for marketers, not the other way around. That means:

• No bloated tiers
  
• No vague deliverability promises
  
• No hidden limitations
  

Just clean, measurable, ethical email marketing.

Final Thoughts: The Road Ahead

Moosend’s exit as an independent player is not the end of an era. It’s the start of something new. As the landscape reshapes itself, marketers are seeking platforms that are fast, fair, and focused on results.

At cmercury, we welcome this shift.

We’re here not just to compete—but to lead a new wave of email marketing built around transparency, trust, and inbox success.If you’re a Moosend user or agency evaluating options, we’d love to show you how easy it is to switch. Join our Agency Program or start your free trial. Let’s build the future of email together.

Disclaimer: This blog post was created with the assistance of Human Content Creators, AI and Search tools to help collect information, plan content, and ensure accuracy. We strive to deliver valuable and well-researched insights to our readers.