Email Marketing

Several start-ups and large enterprises trust us with their emails.

Over a decade of email marketing expertise.

Email  Marketing Services

Increase your ROI with one-to-one email campaigns that harness the power of machine learning. Boost your confidence in email marketing with  email deliverability best practices.

Become a pro in micro-segmentation and creating scalable hyper-focussed campaigns that convert. Target the right people, at the right time, with the right message. What’s more, it means, it’s now possible to automate the entire customer journey.

A/B testing

A/B test your email campaigns, pick the winning one and auto-schedule the winner.

Responsive email templates

An extensive gallery of mobile-responsive templates and a seamless email campaign creation process.

Rich dashboard

Optimise your email campaigns with invaluable insights from your list, campaigns and customer engagement / disengagement data points.

Campaign Scheduler

Enhance sender reputation by delivering emails at the most opportune moment.

01 Email List Manager

If a prospect gives you her email address, what does it mean? It means she would like to engage with your content or products. So, building your mailing list is the first step. A place in her inbox is an opportunity to engage. Create relevant mailing lists, disable the less engaged and remove invalids to develop a quality database.

02 Conversion based welcome program

Think about a well-structured email series beginning with a welcome and confirming subscription followed by information

03 Smarter segmentation

Apply Email segmentation and build precision audience based on customers’ demographic profiles, engagement, preferences, historic transaction or browsing data or even device specific behaviours.

04 Dynamic Image Serving

Serve images that change dynamically over a pre-set time frame. This feature can be deployed for campaigns designed with exclusive offers that are served for a limited period.

05 Live Content

Provide live content feeds directly cropped from your website which ensures your customers receive live and up-to-date dynamic replacement for out-of-stock products, live news feeds, updated stock value etc.

06 Count Down Timers

Bring in a sense of urgency among customers for any major deal you offer with a call-to-action countdown timer! Simply set the time frame in sync with the deal time published on your website, microsite, or app, and trigger the emails.

07 Behavioural Triggers & Omni Channel Retargeting

Send automated conditional triggers based on user behaviour. Schedule custom action-based cross-channel triggers to achieve a higher ROI.

08 Highly Secure API

Powerful token-based APIs ensuring high level security and custom integration capabilities.

09 Deep Linking

Redirect the mobile user post click on any of the hyperlinked texts or call-to-action buttons to mobile app, or respective apps store or responsive landing page if app isn’t installed on user’s mobile.

10 eCommerce Integration

Synchronise data from your CRM or eCommerce platforms like Magento or Prestashop to cmercury List Manager to increase effectiveness of your email marketing campaigns.

11 Web analytics based Precision campaigns

Web analytics is a statistical analysis of metrics like clicks, views, opens etc. which throws light on the customer journey. Insights gained will move the campaigns to an advanced level- Custom Web Pushes, Advanced Triggers, Conditional Messaging and Dynamic Mailers. Rich dashboard with web analytics features measures all your customer actions and delivers useful and precise content to consumers thereby creating a multifold increase in conversion rate.

12 Advanced Reporting & Analytics

State-of-the-art reporting capabilities mean you get subscriber engagement reports, campaign comparisons, message reports with visual representations, consumption audit reports and more. Advanced analysis will help you gather in-depth user behaviour insights across campaigns and help you build highly precise future campaigns.

13 Industry Best Deliverability

Using good list acquisition and management, by setting up a good sending infrastructure, by constantly engaging recipients, excellent bounce management strategies and proper technical configurations help us keep up with changes at the mailbox and ISP level.

14 World Class Customer Support

We provide guidance, configuration assistance and empower you with product expertise. Technical service is provided in self-service and full service. Quick response time, knowledgeable support from a real person with whom you have a direct contact and being available whenever you need any guidance or helping hand are basic tenets of our customer support. If you need anything more, you only need to ask.


Send emails from your application with ease now, with the cmercury SMTP relay service. All you need is your username, password, the SMTP server hostname and the SMTP port from your cmercury account. Once these details are configured in your application's SMTP configuration settings, you are good to go.

Should you need more feature integration with your application, cmercury provides the right APIs as well. cmercury APIs provide capabilities for syncing users from your website to panel and vice versa. You can also sync the unsubscribes and fetch reports using the APIs directly to your panel.

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