6 Best Growth Hacking Strategies For Startups in 2020
Are you a business owner who is looking for growth hacking strategies to scale up your business?
You have come to the right place.
Growth hacking is a powerful strategy that focuses absolutely on quick growth of a business.
Here’s a quick brief on growth hacking strategies every marketer and business can explore to leverage their conversion rate.
What is growth hacking exactly?
Growth hacking is a startup inventory which makes use of cost-effective and efficient marketing techniques across marketing channels and product development that lead a business to accelerated growth.
It includes both conventional and radical marketing experiments by which the marketer can figure out various growth strategies.
Not just the marketers are growth hackers. It could be product managers along with the marketers of a company that focuses on building and driving the client base.
Here’s sharing some of the top growth hacking strategies that you should try out in 2020 to expand your user base and revenue.
Growth hacking strategy #1: Marketing Automation
According to Demand Gen Report, marketing automation can boost sales productivity by 14.5%.
With databases growing and reaching massive proportions, in 2020, data management and analytics have become more complex than ever.
Switching to an automated system can save a lot of your time and money.
Using Marketing Automation, you can trigger automated emails when a user signs up for your newsletter, create an account on your website, send automated alerts, enable pop-ups for pre-determined user behaviour on your website, etc.
This enables marketers to focus on strategic, meaningful and creative tasks rather than spending their time on manual, repetitive, and time-consuming tasks.
Growth hacking strategy #2: Mobile-First
Here’s a statistic that shows how mobile has become a critical channel for growth hacking success. Out of the 4.5 billion internet users worldwide, 2.87 billion browse from their smartphones!
Here’s an example to demonstrate the importance of a mobile-first strategy. According to research, majority of mobile users depend on SMS opt-in to make purchase decisions during shopping. What makes SMS so effective to increase conversions is the immediacy of the medium itself.
When an internet giant like Google takes mobile things upfront, and when all the data mentioned here shows a clear picture that mobile marketing is the future of trade; all we can do is nothing but explore its possibilities.
Growth hacking strategy #3: Personalization
Majority of customers prefer personalized content to general content. Rather than pitching ‘Hey Patron’, ‘Hey first name’, personalizing your messages would yield more conversions to the funnel.
Addressing the user based on his/her geo-location and redirecting him to a particular landing page based on the location is a killer use case.
Growth hacking strategy #4: Social Media
Social media continues its exceptional capabilities in remarketing.
There are retargeting tools that act as a bridge between email/SMS campaigns and social media advert. Using it, you can retarget openers, non-openers, and clickers on social media using the same id applied in digital campaigns.
This year will hopefully get us more interesting marketing tools to be explored across social channels that help marketers hook their potential leads easily.
Growth hacking strategy #5: Omnichannel Marketing
In today’s fast-growing digital world, it’s becoming increasingly important for businesses to deliver a seamless brand experience. Customer engagement is possible in umpteen number of ways.
Content optimization is possible across all channels and devices, throughout the customer journey. From the first touchpoint to the last.
Be it desktop, mobile, or in-store. The user experience is seamless.
No doubt, omnichannel marketing is one of the best growth hacking techniques for your startup.
Growth hacking strategy #6: Pop-ups
According to statista as of Q1 2019, global online shopping audiences spent an average of five minutes on retail websites per desktop visit. This clearly shows that people spend only a lesser time on e-commerce websites.
The story is no different with hospitality, and other B2C online portals. In such a scenario, pop-ups can be a great conversion driver for businesses.
Identify the most efficient method that works well for you and apply that to 10X your customer base and traffic.
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