Yotpo recently announced the shutdown of its email and SMS marketing platform, leaving many businesses scrambling to find a new solution. While the news may feel disruptive, it also presents a valuable opportunity to move to a platform that better fits your needs and ensures long-term stability.
In this guide, we’ll walk you through how to migrate from Yotpo, what to keep in mind during the transition, and why platforms like cmercury offer a seamless alternative for SMBs and growing brands.
Why Businesses Need to Migrate from Yotpo Now
With Yotpo phasing out its email marketing services, continuing to rely on the platform isn’t an option. Delaying migration could put your campaigns at risk and disrupt communication with customers. By taking proactive steps, you can secure your data, maintain deliverability, and avoid unnecessary downtime.
Migrating from Yotpo isn’t just about moving data, it’s about choosing a partner that gives you better control, flexibility, and ROI for the long run.
Key Steps to Migrate from Yotpo
Transitioning doesn’t have to be overwhelming. Here’s a structured approach to make your Yotpo email migration smooth and efficient:
1. Export Your Data from Yotpo
Before shutting down access, download all essential data:
- Subscriber lists
- Past campaigns
- Engagement metrics (opens, clicks, conversions)
- Automation flows
This ensures you don’t lose valuable insights while switching platforms.
2. Choose the Right Email Marketing Platform
When you migrate from Yotpo, the platform you select next is crucial. Look for:
- Strong deliverability support (so your emails land in inboxes)
- Segmentation and personalization tools
- Easy campaign creation with drag & drop builders
- Detailed reporting and analytics
- Affordable plans for SMBs
Platforms like cmercury check all these boxes while offering advanced features designed for growth.
3. Import Your Data into the New Platform
Most platforms, including cmercury, make it simple to import subscriber lists and historical data. Keep your segments intact where possible, so you can continue sending relevant messages from day one.
4. Rebuild or Optimize Automations
If you had automations set up in Yotpo (like welcome emails, re-engagement flows, or cart reminders), take this as a chance to optimize them. Rebuilding automations in your new platform ensures they’re updated, relevant, and often more effective.
5. Test and Relaunch Campaigns
Run smaller test campaigns before going live with your full list. This helps validate deliverability, formatting, and performance tracking.
Why cmercury Is a Strong Alternative to Yotpo
Migrating from Yotpo isn’t just about replacing one tool with another, it’s about upgrading to a smarter solution. cmercury offers:
- SmartSend for intelligent pacing and higher inbox placement
- Deep Segments for precise audience targeting
- AI-powered subject line generator to boost open rates
- Real-time analytics for ROI-focused decision making
- Inbuilt Email Validation feature help to protect deliverability.
For SMBs and growing businesses, cmercury provides the scalability and support you need without unnecessary complexity.
Final Thoughts on Migrating from Yotpo
If you’ve been impacted by Yotpo’s decision to discontinue email marketing, now is the time to act. The sooner you migrate from Yotpo, the smoother your transition will be.
By following the steps like exporting data, choosing the right platform, rebuilding automations, and testing campaigns, you can make the switch with confidence. And with a platform like cmercury, you’re not just replacing Yotpo, you’re setting yourself up for better ROI and long-term success.
Disclaimer: This blog post was created with the assistance of Human Content Creators, AI and Search tools to help collect information, plan content, and ensure accuracy. We strive to deliver valuable and well-researched insights to our readers.
Vishnu S - Deputy General Manager Marketing
Vishnu heads marketing at cmercury, but around here, he’s just Vishnu — the guy who loves turning complex email stuff into simple, actionable ideas. He writes about email marketing, SaaS growth, and the occasional marketing myth that needs busting. Expect honest takes, light banter, and tips that actually work.