We are living in an era of personalization designed to the needs and interests of each customer. A few years ago, email marketers targeted their subscribers with the same deals and offer across multiple channels. The highly competitive and disorganised marketplace has forced them to adopt a more segmented and personalized approach. This is where …
Customer engagement
Companies shed a lot of time and effort driving visitors to their website and subsequently growing conversions and sales. During the journey, the worst case occurs when visitors come to the website and exit without taking the intended action. As a result, the entire attempt to drive gain goes in vain. Most of the customers …
Building your web push subscription base and delivering promotional content to your subscribers is a different game altogether. Moreover, just like any other channel, you are missing two critically important components of precision marketing – customer preferences and customer interests. However, this happens especially when we initiate a mass deployment of the same story to …
Have you ever wondered if there’s a secret to winning the hearts of your customers? Here are 12 Valentine’s day marketing ideas to win customers for life. Whichever way one looks at it, a brand’s relationship with a customer is comparable with that of a couple in love. We’ve put together a few tips, …