When it comes to email marketing, it doesn’t matter how good your subject lines are or how compelling your content is—if your emails don’t land in the inbox, your campaign fails before it begins.
That’s why cmercury’s industry-leading 99.6% inbox placement rate is more than a vanity metric—it’s a growth advantage.
The Deliverability Gap Most Platforms Don’t Talk About
Most email marketing platforms stop at automation or personalization. Few focus deeply on deliverability, which is the hidden engine that drives your entire campaign’s success. Landing in the spam folder is a silent killer, especially for SMEs, e-commerce brands, and agencies relying on email as a performance channel.
At cmercury, we built the platform with deliverability as the foundation, not an afterthought. Here’s how we do it.
1. Deep Audience Segments That Actually Work
Generic segmentation is over. cmercury allows marketers to create deep audience segments based on behavioral, engagement, transactional, and demographic data. This precision ensures your campaigns are hyper-relevant, which is a major signal for inbox prioritization by ISPs like Gmail and Yahoo.
2. Engagement-Based Priority Sending
Our platform doesn’t just segment—it prioritizes sending based on recipient engagement. The most active and responsive users get your emails first, which strengthens your sender reputation and improves overall inboxing.
It’s not about volume. It’s about smart velocity.
3. Smart Send: AI-Powered Timing Optimization
Timing is everything. cmercury’s Smart Send feature uses historical engagement data and machine learning to determine the best time to send emails to each segment. Whether it’s 9:03 AM on a Tuesday or 6:47 PM on a Sunday, your email hits when the recipient is most likely to open it.
4. Prewarmed, Healthy IPs from Day One
Many platforms make you warm up your own sending IPs—risky and time-consuming. At cmercury, we provide prewarmed, reputation-safe IP addresses that are actively monitored. That means you get enterprise-grade deliverability without the technical lift.
5. Round-Robin IP Switching & ISP Throughput Planning
Our round-robin IP switching technique ensures that no single IP is overburdened or overexposed. Combined with ISP-wise throughput planning, your emails are sent in optimal batches designed to meet the thresholds and expectations of each major ISP.
This lowers bounce rates and avoids deliverability throttling.
6. Volume Capping That Protects Your Reputation
Ever blasted an email to 100,000 users and watched your reputation nosedive?
cmercury intelligently caps outgoing volume based on engagement quality and ISP behavior. Volume is scaled based on real-time risk analysis, ensuring you grow your reach safely.
7. Human + Tool-Based Monitoring: Your Deliverability SWAT Team
Our commitment doesn’t end with automation. We have a dedicated deliverability operations team that monitors:
- IP health
- Sender reputation scores
- Domain blacklists
- Bounce logs
- Engagement benchmarks
- Data hygiene patterns
This hybrid approach—AI-driven tools + human intelligence—lets us respond in real time to changes in ISP rules, blacklist threats, or deliverability dips.
8. Benchmarking That Keeps You Ahead
We don’t just tell you how you’re doing—we show how you compare against your industry peers. Our engagement and deliverability benchmarks give you clear insights into where you stand and how to optimize.
Final Thoughts
Inbox placement isn’t a technical checkbox—it’s the heartbeat of modern email marketing.
If your current email marketing software doesn’t actively manage deliverability across all levels—IP health, user engagement, ISP reputation—then it’s costing you revenue every time you hit “Send.”
Joshy Cyriac - General Manager, Email Infrastructure and Deliverability
Joshy is a seasoned email marketing and deliverability expert with 10+ years of experience. Combining technical mastery with strategic campaign management, he empowers brands to maximize inbox placement, engagement, and ROI. Through tailored training and data-driven analysis, Joshy ensures long-term email success and pristine sender reputation.