At cmercury, evolution isn’t driven by trends or vanity updates. Every improvement we make is rooted in a core philosophy: “What do our users need to succeed?”
As AVP of IT, I’ve led several modernization initiatives—overhauls in infrastructure, redesigns in functionality, and shifts in architecture. But the most valuable insight I’ve gained over time is this: user feedback isn’t just a feature request, it’s our blueprint.
In a saturated email marketing ecosystem, where tools can feel bloated and impersonal, what truly sets a platform apart is its usability. Not just what it can do, but how seamlessly it does it. That’s why, at cmercury, we’ve re-centered our development roadmap around one core principle: user-first innovation.
Listening, Then Building
Take our recent overhaul of the campaigns module. It might look like a UI refresh on the surface, but it’s much more. This update was shaped by hundreds of user interactions: from support conversations and feedback forms to detailed user interviews and behavioral analytics.
We didn’t redesign based on assumptions; We redesigned based on use. We studied how real marketers work: how they build campaigns, what slows them down, where they get stuck, and what frustrates them. The result?
- Easier onboarding
- Smoother campaign creation
- Intuitive navigation
- Deeper campaign-level reporting
- Fewer limitations for power users
And we’re just getting started.
Beyond Features: Building for Flow
Features alone don’t define a platform, the workflow does. Marketers today are juggling strategy, data, content, and timelines. They don’t need another “powerful” tool; they need one that works with them, not against them.
That’s why we’ve reimagined not just what cmercury does, but how it does it. From implementing a modern email editor to building flexible architecture for high-scale campaigns, our updates are designed to feel effortless, not complex. We want marketers to spend less time figuring things out and more time focusing on results.
IT That Understands Marketing
A unique part of our approach is aligning software engineering with real marketing use cases. Too often, tech teams focus on speed, scalability, or code quality in isolation. While these are critical, they’re not the whole picture.
At cmercury, we’ve made it our mission to ensure that every technical choice right from infrastructure optimization to UX design, is anchored in a marketing context. We’re not just building software that performs well. We’re building tools that marketers actually want to use.
Co-Building With Our Community
Our most exciting roadmap features didn’t come from a whiteboard session, they came from our users. And the most impactful changes we’ve made? They were sparked by real conversations.
To our community: thank you. Your voices are shaping the platform every step of the way. Please, keep pushing us. Keep sharing your thoughts. We’re listening and building with purpose.The best version of cmercury is not something we build for you. It’s something we build with you.
Dileep KK - AVP - IT
Dileep KK leads platform development and modernization at cmercury, where he ensures that every technical upgrade directly supports marketing outcomes. With a deep commitment to user-first engineering, Dileep believes the future of MarTech lies not in flashy features, but in intuitive, scalable experiences that earn user trust.