cmercury Blog
From email marketing tips to the latest engagement strategies, we share everything you need to connect better with your audience.
From Colleagues to Collaborators: A 1-on-1 with Mr. Vishnu S, DGM – Marketing, on Completing 11 Years at cmercury
It’s not every day you get to sit down with a colleague who’s been more
The Modern Marketer’s Guide – Why cmercury Beats Mailchimp in 2025
The Evolution of Email Marketing Platforms In the early days, email was just about sending…
The 10 Most Important Email Marketing Metrics (And How to Actually Improve Them)
If you want to boost your email marketing performance, it’s not enough to just hit…
Email Design Tips for Ecommerce Newsletters
If you’re running an ecommerce store, you’re probably already sending newsletters to your customers. But…
Nurturing Connections, Not Waste: Embracing Sustainable Email Marketing Practices-Optimization done
In today’s digital landscape, email marketing remains a powerful tool for businesses to connect with…
10 Common Email Marketing Mistakes (and How to Avoid Them Like a Pro)
Email marketing is one of the highest-ROI channels for businesses of all sizes, especially in…
Email Marketing Strategy: How to Optimize Send Time for Higher Conversions
Email marketing continues to be one of the most powerful digital communication strategies for brands…
Best Email Marketing Tools for Beginners in Canada
Getting started with email marketing can feel overwhelming especially if you’re a freelancer, a small…
How to Recover Your Email Reputation After a Domain Hack (And Prevent It from Happening Again)
Your domain just got hacked.It’s frustrating. It’s overwhelming. And for anyone managing email campaigns, it’s…
How to Master Email Segmentation and Send Campaigns That Actually Convert
Email marketing works—but only when it’s relevant. Sending the same message to your entire list…
Email Isn’t Dead—It’s Just Misunderstood (Especially by Small Businesses)
In the age of social media, instant messaging, and endless digital noise, it’s easy to…
The Importance & Impact of Colors in Email Marketing
In a world flooded with emails, how can you ensure yours gets noticed? While subject…
Mastering Brand Styles in Email Template Designing
Email marketing is one of the most powerful tools for engaging your audience, but standing…