Boost Your Email Reputation & Deliverability with Engagement-Based Priority Sending
Did you know nearly 20% of commercial emails never reach the inbox? The root cause? Poor email reputation. That’s why cmercury’s Engagement-Based Priority Sending is built to not just improve email deliverability, but to elevate your email reputation as a sender.
It’s a smart, data-driven approach to email delivery. Instead of sending to your entire list at once, cmercury ranks and prioritizes each subscriber based on their past behavior, powered by our Engagement Scoring system.
How It Works: Powered by Subscriber Engagement Scoring
At the heart of Priority Sending is cmercury’s proprietary Engagement Score, a real-time, weighted metric that evaluates and ranks your contacts based on:
- Email opens
- Link clicks
- Cart activity & past purchases
- Recency of subscription
This score helps us determine how engaged each subscriber is, and sends your emails accordingly.
Strategic Email Delivery for Maximum Inbox Placement
Instead of mass-sending to your entire list, which can harm your IP and Domain reputation and degrade your overall email reputation, cmercury delivers emails in intelligently prioritized tiers for safer, smarter inbox placement.
Why It Works
Stop mass sending. Start sending smart.
This tiered delivery model strengthens your email reputation, maintains trust with ISPs, and significantly reduces the risk of hitting spam traps or blacklists, ensuring more emails land where they belong: the inbox.
Your most active subscribers receive emails immediately, helping boost deliverability signals.
Subscribers who engage occasionally are targeted next.
The least responsive contacts receive emails last ensuring email reputation is not compromised.
Smart, Strategic Email Delivery, Maximum Inbox Impact
Why It Works
Stop mass sending. Start sending smart.
This tiered delivery model strengthens your email reputation, maintains trust with ISPs, and significantly reduces the risk of hitting spam traps or blacklists, ensuring more emails land where they belong: the inbox.
Real Results, Real Impact
Clients using Engagement-Based Priority Sending have seen measurable improvements across the board; including up to a 20% increase in open rates, stronger campaign engagement, and a marked boost in email reputation and sender credibility. When you send smarter, your results speak louder.
What Our Users Say
cmercury email marketing software is trusted by email marketing companies worldwide. Don’t just take our word for it – see what real users have to say about their experience with us.
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