cmercury Blog
From email marketing tips to the latest engagement strategies, we share everything you need to connect better with your audience.
Email Marketing APIs Explained: From Transactional Emails to Campaign Power
In a world of automated workflows, real-time personalization, and instant notifications, email remains a vital
Email Design Tips for Ecommerce Newsletters
If you’re running an ecommerce store, you’re probably already sending newsletters to your customers. But…
Micro‑Animations in Email: When GIFs Are Better Than Video
Inbox Attention Spans Are Measured in Milliseconds A decade of building responsive email campaigns has…
Storytelling Through Email Design: Crafting Engaging Visual Narratives
Introduction In today’s competitive inbox environment, sending an email isn’t enough, you need to tell…
Responsive Email Design in 2025: Best Practices for Every Device
In 2025, responsive email design has moved from trend to necessity. With over 70% of…
The Importance & Impact of Colors in Email Marketing
In a world flooded with emails, how can you ensure yours gets noticed? While subject…
Mastering Brand Styles in Email Template Designing
Email marketing is one of the most powerful tools for engaging your audience, but standing…
First Impressions Matter: Best Design Practices for Welcome Emails
When it comes to email marketing, your welcome email is the digital equivalent of a…
Best Practices for Designing Mobile-Friendly Emails
Introduction: Why Mobile-Friendly Emails Matter Picture this: a customer signs up for your emails, excited…
Leveraging AI for Content Creation in Email Campaigns
Introduction: The Rise of AI in Email Marketing Email marketing has come a long way…
Top Trends In Email Marketing To Boost Your Business In 2025 & Beyond
Introduction: The Evolution of Email Marketing in 2025 Despite the rise of social media, influencer…
Dark Mode in Email: The Challenges for Email Marketing Platforms & Clients
Introduction: The Rise of Dark Mode in Email Over the past few years, dark mode…
9 Secret Content Strategies To Improve Email Deliverability
Introduction: Why Content Matters for Email Deliverability Email deliverability is often associated with technical factors…