Ecommerce Email Marketing Case Study of Zivame
Read the email marketing automation case study of Zivame and how it achieved transformation using cmercury.
Client Profile
Company Name: Zivame
Industry: Lingerie & Clothing
Zivame.com is a leading online lingerie brand in India that was launched in 2011. It offers a variety of styles and brands with a valuation of $100 million. Zivame.com now has more than 5 million followers and more than a million visitors per day.
The Challenges
Large and unstructured customer email database
Decline in customer engagement from email promotions
Decrease in email inbox placements (mails getting delivered to the spam folder)
Shrink in revenue from email marketing
Customer dissatisfaction and higher cost due to bulk emailing
Lack of customer insights.
The Approach
User engagement & disengagement data points from previous email campaigns were collected and analyzed and custom audiences were targeted with highly precise cross custom email promotional communications. Predictive product recommendations were initiated across specific customer segments using the powerful predictive intelligent recommendations of cmercury.
Data Acquistion
- Email data hygiene check and filtering out invalid email records.
- Educating the customer on the best email practises in data acquisition, enagagement & retention.
Engagement & Retention
- Created customer cohorts based on customer landing page behaviour (web analytical data) & demographic data.
- Contextual email campaigns were created for customer cohorts.
USECASE: All customers who have not opened a promotional email in the last 60 days.
Technical Capabilities Deployed
cmercury email data hygiene tools
cmercury list manager for email data listing
cmercury audience builder (smart segments)
cmercury campaign deployment & analytics
cmercury audience builder (smart segments)
Advisory Services Deployed
Email deliverability consulting
Creative and data optimisation
Sender reputation building
Email best practices consulting
Smart Email Campaigns
THE RESULTS
- 2X uplift in revenue from email campaigns
- Increased open rate up to 15%
- Improved inbox placements
- Minimal customer complaints
- Reduced customer churn rates
- Improved sales
- Delightful customer experience
Testimonial
We received more than 2X ROI uplift and huge conversion from recent promotions. Extremely glad and grateful for your service.
Thanks a lot cMercury! You guys have done an outstanding job!
Team Zivame
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Ecommerce Email Marketing Case Study of Zivame
Zivame.com is a leading online lingerie brand in India that was launched in 2011. It offers a variety of styles and brands with a valuation of $100 million.
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