Hopscotch
How cmercury Helped Hopscotch Achieve
Industry-Best Email Performance
Client Overview
Hopscotch is India’s largest online kids’ fashion brand, dedicated to transforming every moment in a child’s life into a stylish #Hopscotch Moment. The brand curates trendy, high-quality fashion for children, offering head-to-toe stylish looks for every occasion. With a deep commitment to detail and affordability, Hopscotch ensures that kids not only look stylish but also feel comfortable.
The Challenge
Despite having a strong consumer base, Hopscotch faced challenges in optimizing email marketing performance. Their existing email campaigns lacked precise audience segmentation, leading to suboptimal email engagement rates. Additionally, with high email deployment volumes, they needed a robust email marketing infrastructure to maintain high deliverability, inbox placement, and sender reputation.
The Solution
To overcome these challenges, cmercury email marketing solutions implemented a multi-pronged strategy that focused on audience optimization, demographic profiling, and a structured IP warming process.
Audience Optimization Based on Engagement Patterns
We analyzed historical engagement data to segment Hopscotch’s audience based on their past email interactions. This allowed us to create custom audience sets, ensuring that emails were sent to the most responsive users first. The Engagement-Based Priority Sending strategy helped improve email open rates and click-through rates significantly.
Smart Demographic Profiling for Targeted Email Marketing
Beyond engagement behavior, we leveraged key consumer attributes such as gender and net worthiness to refine the email targeting strategy further. This ensured that promotional email campaigns reached the most relevant audience, maximizing the impact of exclusive email offers.
9-Week Dedicated IP Warming Process for Better Email Deliverability
Since Hopscotch had high email deployment volumes, transitioning to a dedicated IP for email marketing was crucial. We implemented a structured 9-week IP warming strategy, gradually increasing email sending volume while maintaining a positive sender reputation. This IP warming process ensured long-term email deliverability success.
At Hopscotch, delivering a seamless and engaging experience to our customers is at the heart of everything we do. cmercury has helped us take our email marketing to the next level by improving engagement, optimizing deliverability, and driving meaningful customer interactions. Their expertise in audience segmentation and email automation has enabled us to reach the right customers at the right time, leading to impressive growth in both engagement and conversions. We’re thrilled with the results and look forward to continuing our partnership with cmercury.”
— CEO, Hopscotch
The Results
Near 10% Increase in Email Open Rates
With improved audience segmentation and engagement-based priority sending, Hopscotch experienced a noticeable uplift in email open rates.
Enhanced Email Deliverability & Inbox Placement
The dedicated IP setup and structured IP warm-up process positioned Hopscotch among industry leaders in email performance.
Higher Email Conversion Rates
By combining behavioral and demographic insights, targeted promotional emails reached the right audience, resulting in higher email engagement and increased sales.
Conclusion
Through cmercury’s advanced email marketing strategies, Hopscotch successfully optimized its email performance,
leading to higher email engagement, better inbox placement, and improved ROI. This email marketing case study showcases
how a data-driven, strategic approach can drive tangible business results and email marketing success.
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How cmercury Helped Hopscotch Achieve Industry-Best Email Performance
Hopscotch is India’s largest online kids’ fashion brand, dedicated to transforming every moment in a child’s life into a stylish #HopscotchMoment.
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