Enhancing Cohoma’s Email Marketing with Automated Workflows
Client Profile
Company Name: Cohoma
Industry: Coffee & Beverages
Background: Cohoma Coffee, founded by Kanika & Paritosh Birla, is driven by a passion for making high-quality coffee easily accessible. Whether for home brewers, cafés, hotels, or offices, Cohoma offers a premium coffee experience tailored to individual preferences. Their philosophy, “Great coffee, made easy,” reflects in their farm-to-cup quality, convenience, and diverse product offerings.
The Challenges
Cohoma approached cmercury with the need to streamline and enhance email marketing efforts.
Their primary requirement was to implement automated email workflows to drive customer engagement and increase conversions. Key areas of focus included:
- Welcoming new customers effectively
- Recovering lost sales from abandoned cart emails
- Enhancing transactional emails for improved engagement
Goals:
- Increase customer retention through personalized email marketing
- Improve cart recovery rates and drive higher conversion rates
- Strengthen the impact of email automation campaigns for order confirmations, newsletters, and promotions
Solution:
cmercury implemented a robust email automation strategy, integrating various email marketing workflows
and trigger-based email campaigns to maximize results. Key email automation triggers included:
Newsletter Subscription Emails – Engaging welcome emails for new subscribers
Password Reset Emails – Creating a seamless, user-friendly experience
Cart Abandonment Emails – Personalized abandoned cart reminders to recover lost sales
Order Confirmation Emails – Strengthening post-purchase communication
Order Cancellation Emails – Providing clarity and alternative purchase options
Customized Cart Recovery Strategies:
To further enhance the effectiveness of cart abandonment email campaigns, cmercury implemented the following strategies:
- Personalized Cart Recovery Emails – Tailoring content based on cart value segmentation
- Optimized Timing for Cart Reminders – Sending emails at the most engagement-driven times
- Exclusive Discounts for Cart Abandoners – Providing limited-time incentives to boost eCommerce conversions
Cohoma Coffee - Testimonial
“cmercury’s email automation solutions have completely transformed the way we connect with our customers. From highly personalized cart recovery emails to seamless transactional communications, their strategies have helped us improve conversions and engagement. The custom cart abandonment emails, tailored to product value and optimized for timing, have played a crucial role in recovering lost sales and strengthening customer loyalty. We couldn’t be happier with the results!”
— Kanika & Paritosh Birla, Founders, Cohoma Coffee
Results:
32% uplift in cart recovery rates, significantly increasing revenue from abandoned carts
Higher engagement across all automated email sequences, improving customer lifetime value
Optimized email marketing performance, ensuring a seamless customer journey
Conclusion
By leveraging cmercury’s AI-driven email automation tools, Cohoma successfully transformed its email marketing strategy. The combination of behavioral email segmentation, trigger-based email marketing, and personalized email content resulted in higher conversion rates, better engagement, and improved customer retention.
Cohoma’s success highlights the power of automated email marketing in enhancing customer experiences, reducing cart abandonment rates, and driving revenue growth. Moving forward, Cohoma and cmercury will continue refining these email marketing automation strategies for long-term success.
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