Even with all the new digital channels and AI-driven tools available, email marketing continues to outperform in the metrics that count—engagement, conversion, and ROI. Here’s why:
💰 It Pays Off Big Time
For every $1 you spend, email marketing ROI averages around $36. That’s one of the highest returns in all of digital marketing strategies.
📬 You’re in Control
Your message lands straight in the inbox—no fighting social media algorithms or hoping for organic reach. With the right email marketing software, you’re in full control.
🤖 It’s Smart and Scalable
Modern email automation tools allow you to segment lists, personalize messages, and scale campaigns with precision. That’s why automated email marketing is a top priority for brands in 2025.
Top Email Marketing Strategies You Need in 2025
To get the most from your email strategy, go beyond newsletters. Here are essential email marketing best practices for 2025:
1. A/B Testing: Find What Works Best
What do we mean by A/B testing in email marketing?
It’s the process of testing two versions of an email—like subject lines, visuals, or call-to-actions—to determine which version drives better engagement.
✅ Tip: Use your ESP’s built-in A/B test tools to fine-tune everything from open rates to conversions.
2. Add Video to Make It Stick
Why use video in email marketing?
It captures attention, boosts time-on-message, and drives click-through rates.
Whether it’s a product demo, testimonial, or teaser trailer, embedded video content makes emails more engaging.
🎥 Pro tip: Use short, mobile-optimized videos that autoplay without sound to maximize watch time and drive action.
3. Use Templates to Stay On-Brand & On Time
One key benefit of email templates for branding is consistency. Templates speed up production, maintain design quality, and simplify collaboration.
Whether you’re using free email marketing tools or a full-suite platform like cmercury, pre-designed templates save time and elevate performance.
🧩 Don’t know where to begin? Explore our free email template library—professionally designed and optimized for conversion.
Email: Still the Backbone of Digital Marketing
Despite newer channels, email remains:
✔ Personal – Reach people 1:1 with personalized email campaigns
✔ Reliable – Messages are delivered directly—no algorithm interference
✔ Trackable – Analytics show exactly what’s working
✔ Affordable – One of the lowest-cost, highest-value tools in your stack
It’s not just a checkbox—it’s a core strategy for building lasting connections and converting leads into loyal customers.
Your 2025 Email Marketing Action Plan
Want to future-proof your email results? Follow these proven tips:
- Use the best email marketing tools that support automation, personalization, and deliverability
- Test subject lines and CTAs with regular A/B testing
- Include video elements to boost engagement
- Work efficiently using pre-built, mobile-friendly templates
- Start with free email marketing plans, then scale as your list grows
Let’s Take Your Email Marketing FurtherAt cmercury, we help brands like yours turn email into a powerful growth engine. Whether you’re just starting out or optimizing at scale, we’ve got the tools and expertise to help
Disclaimer: This blog post was created with the assistance of Human Content Creators, AI and Search tools to help collect information, plan content, and ensure accuracy. We strive to deliver valuable and well-researched insights to our readers.
Joshy Cyriac - General Manager, Email Infrastructure and Deliverability
Joshy is a seasoned email marketing and deliverability expert with 10+ years of experience. Combining technical mastery with strategic campaign management, he empowers brands to maximize inbox placement, engagement, and ROI. Through tailored training and data-driven analysis, Joshy ensures long-term email success and pristine sender reputation.