Even with a wave of new digital channels and AI-powered tools hitting the scene, email marketing remains a powerhouse for businesses. Why? Because it consistently delivers where it counts, engagement, conversions, and an unbeatable return on investment (ROI). In 2025, it’s not just a traditional channel; it’s a smart, scalable, and indispensable part of your digital marketing arsenal.
The Power of Email: What Makes It Unmatched?
Let’s explore why email continues to lead the way among all digital marketing channels:
💰 It Pays Off Big Time
For every $1 invested in email marketing, businesses see an average return of $36, according to a 2024 Litmus report. That’s a staggering 3600% ROI. Compared to paid social ads or SEO campaigns, email delivers measurable value with minimal spend. For startups and enterprises alike, it’s a low-cost, high-impact channel you simply can’t ignore.
📬 You’re in Control
Unlike social media platforms where algorithms can bury your posts, email gives you full control. Your message lands directly in the inbox, no middlemen. With the right email marketing tools, you decide what gets sent, when, and to whom. That control builds trust and nurtures relationships more effectively than passive content marketing.
🤖 It’s Smart and Scalable
Modern email marketing automation platforms like Mailchimp, ActiveCampaign, and cmercury make it easy to send personalized, timely messages at scale. Whether you’re welcoming new subscribers, reminding shoppers about abandoned carts, or re-engaging dormant users, automation makes it effortless.
Top Email Marketing Strategies You Need in 2025
To get the most from your email strategy, go beyond newsletters. Here are essential email marketing best practices for 2025:
1. A/B Testing: Find What Works Best
What do we mean by A/B testing in email marketing?
It’s the process of testing two versions of an email like subject lines, visuals, or call-to-actions to determine which version drives better engagement.
✅ Tip: Use your ESP’s built-in A/B test tools to fine-tune everything from open rates to conversions.
2. Add Video to Make It Stick
Why use video in email marketing?
It captures attention, boosts time-on-message, and drives click-through rates.
Whether it’s a product demo, testimonial, or teaser trailer, embedded video content makes emails more engaging.
🎥 Pro tip: Use short, mobile-optimized videos that autoplay without sound to maximize watch time and drive action.
3. Use Templates to Stay On-Brand & On Time
One key benefit of email templates for branding is consistency. Templates speed up production, maintain design quality, and simplify collaboration.
Whether you’re using free email marketing tools or a full-suite platform like cmercury, pre-designed templates save time and elevate performance.
🧩 Don’t know where to begin? Explore our free email template library, professionally designed and optimized for conversion.
Email: Still the Backbone of Digital Marketing
Despite newer channels, email remains:
✔ Personal – Reach people 1:1 with personalized email campaigns
✔ Reliable – Messages are delivered directly, no algorithm interference
✔ Trackable – Analytics show exactly what’s working
✔ Affordable – One of the lowest-cost, highest-value tools in your stack
It’s not just a checkbox, it’s a core strategy for building lasting connections and converting leads into loyal customers.
Your 2025 Email Marketing Action Plan
Want to future-proof your email results? Follow these proven tips:
- Use the best email marketing tools that support automation, personalization, and deliverability
- Test subject lines and CTAs with regular A/B testing
- Include video elements to boost engagement
- Work efficiently using pre-built, mobile-friendly templates
- Start with free email marketing plans, then scale as your list grows
Let’s Take Your Email Marketing Further
At cmercury, we help growing brands turn email into a high-performing channel. Whether you’re launching your first campaign or managing a database of millions, we’ve got the tools and expertise to drive engagement, boost ROI, and scale with confidence.
Disclaimer: This blog post was created with the assistance of Human Content Creators, AI and Search tools to help collect information, plan content, and ensure accuracy. We strive to deliver valuable and well-researched insights to our readers.
Joshy Cyriac - General Manager, Email Infrastructure and Deliverability
Joshy is a seasoned email marketing and deliverability expert with 10+ years of experience. Combining technical mastery with strategic campaign management, he empowers brands to maximize inbox placement, engagement, and ROI. Through tailored training and data-driven analysis, Joshy ensures long-term email success and pristine sender reputation.