Are you facing the risk of customer churn? Do you find it hard to actively engage your customers with your product? Customer churn, i.e. the number of customers who leave a company during a given time period, is a serious issue most businesses face. You know, it costs too much to lose your customers. Hence …
All-in-one marketing automation platform Case study Digital Marketing Exit Intent Popup Marketing Automation
September 30, 2019
How HalalTrip, an emerging OTA brand, increased web hits and subscriptions through cmercury
Client portfolio: HalalTrip is a comprehensive online travel platform set up exclusively for Islamic travellers. A first-of-its-kind, their services range from flight/hotel bookings, quality dietary services to prayer facilities and more. Founded in 2010, this Singapore-based innovative travel planning platform aims to make global travel convenient, pleasurable, and faith-friendly for Muslims across the globe. The ...
All-in-one marketing platform Digital Marketing Marketing Automation
September 10, 2019
Parallels between Omni-Channel and Onam : A new outlook
First things, first. What is omni-channel? Omni-channel is a multi-channel approach to marketing, engaging customers in a relevant way. The result is an integrated and cohesive customer experience irrespective of the customer touchpoint. Onam is the legendary harvest festival of the Southern state of India, Kerala, celebrated with much pomp and pleasure across the state. …
Digital Marketing Email Deliverability Email Marketing
June 19, 2019
Technology driven strategies for 2X ROI uplift from your email campaigns
Email marketing metrics are the key indicators of campaign’s success rate and customer engagement rate. If you don’t have a high open rate in your industry vertical, don’t worry! Nobody can get it right the first time easily. To get the best results, you should know the secret formula for successful email campaigns. Right approach ...
Digital Marketing Email Deliverability Email Marketing
June 18, 2019
Role of technical configuration in Email deliverability
As an Email marketer, it’s important for you to follow the email deliverability best practices to achieve successful campaign performance. Here, we walk you through various concepts and technical configurations behind email authentication and deliverability. What is an authenticated email? As part of the email delivery process, receiving mail servers work to determine the ...
All-in-one marketing platform Digital Marketing Marketing Automation
May 28, 2019
cmercury API integration makes global mailing and text messaging easy
API integration has become the key to success in today’s fast-evolving e-commerce market. Application Programming Interface (API) is a software code that enables two applications to talk to each other. It is an access point to an application that can access a database. API has become an indispensable tool for digital enterprises. It helps ...
Digital Marketing Email Marketing
May 22, 2019
cmercury gears up to leverage AMP Email technology for enriching customer experiences
Gmail’s new AMP Email technology makes your Email more actionable and powerful. Imagine an email that changes each time you open it! Say, for instance, if you can check various product options, view their ratings, save your choices – everything within an Email itself without opening a new tab. Very convenient, right? Yes, it’s now ...
All-in-one marketing platform Digital Marketing Predictive intelligent emails
April 17, 2019
IIMK LIVE incubation: Great brand recognition for cmercury
Yes, it’s a golden feather in its cap for cmercury! Happy and proud to announce that cmercury, the Machine Learning based All-in-One Marketing Automation suite, is now incubated at the prestigious IIMK LIVE. About IIMK LIVE IIMK LIVE is the Business Incubator and Entrepreneurship Development Centre of IIM Kozhikode. LIVE (Laboratory for ...
All-in-one marketing platform Digital Marketing Marketing Automation Predictive intelligent emails
April 10, 2019
Nurturing excellence and talent: cmercury Digital Marketing workshop a big success
Happy to share with you the success story of cmercury digital marketing workshop that was held recently! cmercury, one of the notable players in the Digital Marketing industry, focuses on delivering quality and encourages learning and collaboration to bring up the best talents in the industry. Much to our excitement, we had a fair ...