cmercury Blog
From email marketing tips to the latest engagement strategies, we share everything you need to connect better with your audience.
The 10 Most Important Email Marketing Metrics (And How to Actually Improve Them)
If you want to boost your email marketing performance, it’s not enough to just hit
Email Design Tips for Ecommerce Newsletters
If you’re running an ecommerce store, you’re probably already sending newsletters to your customers. But…
When Is the Best Time to Send Emails? A Data-Backed Guide for 2025
Email marketing has evolved, but one question still drives both curiosity and performance:“What’s the best…
What Is an Email Newsletter? A Beginner’s Guide to Purpose, Planning, and Design
Despite all the noise on social media and the constant shift in algorithms, email newsletters…
Micro‑Animations in Email: When GIFs Are Better Than Video
Inbox Attention Spans Are Measured in Milliseconds A decade of building responsive email campaigns has…
What the Moosend–Constant Contact Deal Means for the Future of Email Marketing (And Why cmercury Is Ready)
By Jacob M.George, Marketing Director, cmercury When news broke that Constant Contact acquired Moosend in…
Storytelling Through Email Design: Crafting Engaging Visual Narratives
Introduction In today’s competitive inbox environment, sending an email isn’t enough, you need to tell…
Nurturing Connections, Not Waste: Embracing Sustainable Email Marketing Practices-Optimization done
In today’s digital landscape, email marketing remains a powerful tool for businesses to connect with…
10 Common Email Marketing Mistakes (and How to Avoid Them Like a Pro)
Email marketing is one of the highest-ROI channels for businesses of all sizes, especially in…
Top Email Marketing Platforms Used by Startups in 2025
In 2025, startups are scaling faster than ever and email marketing remains one of the…
Why Constant Contact Acquired Moosend: Strategic, Financial & Growth Implications
On June 6, 2025, Constant Contact announced its acquisition of Moosend from Sitecore, marking a…
From Sales to Success: A 14-Year Journey with Mr. Rijo Sam, Director – Customer Success at cmercury
Introduction:In the world of SaaS, where technology evolves rapidly and customer expectations are ever-growing, the…
Email Marketing Strategy: How to Optimize Send Time for Higher Conversions
Email marketing continues to be one of the most powerful digital communication strategies for brands…