Digital Marketing Holiday Marketing Marketing Automation
November 30, 2018
12 cool holiday marketing tips to boost your Christmas sales
The festive season is almost here. It’s time for fun, for cheer, and of course, for a jump in your sales. Marketers are looking for numerous ways to upsell their products through various channels. Strategic planning of your advertising campaigns can take your business way ahead. Here are some powerful marketing tips that can help ...
Email Deliverability Email Marketing
November 29, 2018
Drive more online sales with these holiday email marketing strategies
The festive season is on its way. When it comes to holiday promotions, email is certainly one of the most cost-effective options. Timing your emails is important for achieving better results for your effort. Read on to get some effective email marketing ideas which you can follow while planning your holiday email campaigns that ...
Email Marketing Predictive intelligent emails
July 1, 2018
300 billion emails, 3 billion email inboxes! Is your email tailor-made for your unique customer?
Read on to find out how and why strategic and scientific email marketing never ceases to do wonders in digital marketing... For Mrs. Robin, it was one of those busy Monday mornings. Time for the usual coffee and running in at the nick of time after dropping her kids off at the school. She had ...
Email Deliverability
May 8, 2018
If you have noticed a drastic dip in Gmail open rates, this is for you.
Have you noticed a sudden dip in Gmail click/ open rates? Don’t worry, you are not alone. And, hopefully, it’s not going to last forever. At Caspar Technologies, closely monitoring the email performance of our campaigns is part of our brand DNA. We live and breathe email and are proud to say we know it ...
Huddle 2018
April 13, 2018
Huddle Kerala 2018 – Key Takeaways
As Huddle Kerala 2018 has come to a close, shall we say pixie dust has settled on several attendees? The mood is upbeat, the start-up ecosystem has had a fillip and, several attendees have started giving wings to their dreams. Huddle Kerala, a part of the State government’s ambitious plan to give a boost to ...
Email Marketing Exit Intent Popup Web push notifications
January 22, 2018
cmercury List Growth cum Lead Gen – Drive the most with the best exit intent popup technology!
The purpose of cmercury list growth cum lead gen platform is to provide a strong call to action; the action is to convert a website visit to a loyal customer. A pop-up advertisement for a sale is often used for email subscriptions. By collecting emails from your visitors, you get a second chance to attract and ...
Email Marketing
December 13, 2017
Growth Marketing – The journey from silos to an Omni-channel world
The digital marketing budgets allotted are exponentially growing year over year & many marketers are on the lookout for better integrated omnichannel promotional opportunities. The promotional spends across many of the digital channels are widely scattered in many organizations, and the data insights remain in silos which further aggravates the challenges before the marketer. To ...
Email Marketing
November 30, 2017
Drive in more User Interaction and Insights by means of appropriately Designed Email Surveys
Drive in more User Interaction and Insights by means of appropriately Designed Email Surveys Effectively crafted email surveys is a must have in a powerful email marketing strategy and one must be well educated about the benefits surveys could potentially reap in terms of campaign performance, customer insights, brand retention and loyalty, trend analysis etc. ...
Digital Marketing Email Marketing Marketing
October 6, 2017
Paradigms for Subscriber Engagement in Email Marketing
If you want more subscriber engagement in email marketing as you would ideally like to push in your products and services it will be always optimal to keep note of certain paradigms for engagement as demonstrated as standard frameworks within which a subscriber attends to your email campaigns. Here we bring before you some paradigms ...
Email Marketing
July 27, 2017
Pre-designed Device Responsive Templates for Successful Email Campaigns!
Ever figured, the outlook of your email creative could be defined with ease? It sure is possible, if you have smartly used the well-crafted mobile responsive templates which come absolutely free for our customers! Contrary to the traditional approach to email marketing where the marketing team heavily relies on 3rd party agencies or partners for ...