cmercury blog

All-in-one marketing platform Digital Marketing Marketing Automation Predictive intelligent emails
April 10, 2019
One brand. One customer. Multiple touch-points – The digital way
Sandra was contemplating gifting herself a diamond pendant for her 30th birthday. She started browsing through a couple of popular websites. For a moment, she was lost like Alice in Wonderland, rather she became Sandra in Diamond land. However, as fate would have it, with several loose ends to be tied at work by ...

All-in-one marketing platform Brand Evolution Digital Marketing Marketing Automation Predictive intelligent emails
March 18, 2019
Introducing cmercury’s new brand identity
cmercury has evolved to a bigger brand, representing the entire marketing automation suite, catering to Email, Mobile, Web and Social channels. We are proud to announce the launch of the new cmercury logo, as part of this ongoing brand evolution. Over the last two years, cmercury, our intelligent automation suite has grown in terms of ...

All-in-one marketing platform Digital Marketing Marketing Automation
March 18, 2019
cmercury Digital Marketing workshop for young aspirants
If you are a student eager to take up digital marketing as a career or someone looking for a career change, this digital marketing workshop may be a perfect option for you. Data says that the number of digital buyers in India is expected to reach more than 300 million by 2020. This substantially increases ...

Digital Marketing Exit Intent Popup
March 17, 2019
How exit-intent pop ups help the e-commerce industry
A snapshot of the Indian e-commerce industry The Indian e-commerce market is expected to grow $200 billion by 2026 from $38.5 billion as of 2017. India has more than 330 million smartphones and about 226 million users on social media networks. As of now, India has about 100 million online shoppers. According to recent ...

Marketing Automation Predictive intelligent emails Social Media Web push notifications
February 21, 2019
Common beliefs about Marketing Automation which you may need to reconsider
Marketing automation, the game changer in the world of digital marketing, has many myths around it. These misconceptions may inhibit companies and individuals from making the most of it. Here, we try to unveil the truths about marketing automation. First of all, let’s begin with the basics. What is marketing automation all about? Marketing ...

App push notifications Digital Marketing Email Marketing SMS Marketing Web push notifications
January 27, 2019
From auto-trigger emails to PDF attachments- it’s easier now!
Team cmercury is passionate about creating the best-in-class marketing automation platform.Our customer engagements are true partnerships. It’s a matter of pride that some of our recent product updates are a result of recommendations and requests made by some of our esteemed customers. These features have led to excellent user engagement across all channels, namely ...

Blog Case study Digital Marketing Email Deliverability Email Marketing
January 22, 2019
How Zivame achieved a big revenue boost through cmercury’s Email Marketing?
Email Marketing still remains one of the most sought-after options for promotions. Here is a case study on Zivame’s recent jump in revenue through cmercury’s Email Marketing. Client profile: Zivame is one India's leading fashion e-commerce brands launched in 2011. Though specializing in lingerie retail, they have now branched out into many categories and ...

Channels
December 31, 2018
Hopeful about 2019, Grateful about 2018
As the curtains come down on 2018, here’s is a major update regarding our brand and a yearly sum-up. Our ML- based marketing automation suite is now known as cmercury. Taking into account the immense possibilities that lie ahead, we decided to gather all our capabilities in Email, Mobile, Web and Social under one ...

Digital Marketing Mobile Marketing SMS Marketing
December 20, 2018
How to take your business to the next level through cutting-edge mobile marketing?
Not a single hour passes without our mobile phones. It has redefined the way we connect. For nearly every single need, we turn to our mobiles, almost sub-consciously. It’s part of our very organism, like an extended arm. If you are a marketer, and wondering how to make sense of the mobile, to engage ...

Digital Marketing Holiday Marketing Marketing Automation
November 30, 2018
12 cool holiday marketing tips to boost your Christmas sales
The festive season is almost here. It’s time for fun, for cheer, and of course, for a jump in your sales. Marketers are looking for numerous ways to upsell their products through various channels. Strategic planning of your advertising campaigns can take your business way ahead. Here are some powerful marketing tips that can ...