cmercury blog

Digital Marketing Exit Intent Popup March 17, 2019 How exit-intent pop ups help the e-commerce industry
A snapshot of the Indian e-commerce industry   The Indian e-commerce market is expected to grow $200 billion by 2026 from $38.5 billion as of 2017. India has more than 330 million smartphones and about 226 million users on social media networks. As of now, India has about 100 million online shoppers. According to recent ...
Marketing Automation Predictive intelligent emails Social Media Web push notifications February 21, 2019 Common beliefs about Marketing Automation which you may need to reconsider
Marketing automation, the game changer in the world of digital marketing, has many myths around it. These misconceptions may inhibit companies and individuals from making the most of it. Here, we try to unveil the truths about marketing automation. First of all, let’s begin with the basics. What is marketing automation all about? Marketing automation ...
App push notifications Digital Marketing Email Marketing SMS Marketing Web push notifications January 27, 2019 From auto-trigger emails to PDF attachments- it’s easier now!
Team cmercury is passionate about creating the best-in-class marketing automation platform.Our customer engagements are true partnerships. It’s a matter of pride that some of our recent product updates are a result of recommendations and requests made by some of our esteemed customers. These features have led to excellent user engagement across all channels, namely email, ...
Blog Case study Digital Marketing Email Deliverability Email Marketing January 22, 2019 How Zivame achieved a big revenue boost through cmercury’s Email Marketing?
  Email Marketing still remains one of the most sought-after options for promotions. Here is a case study on Zivame’s recent jump in revenue through cmercury’s Email Marketing. Client profile: Zivame is one India's leading fashion e-commerce brands launched in 2011. Though specializing in lingerie retail, they have now branched out into many categories and ...
Digital Marketing Mobile Marketing SMS Marketing December 20, 2018 How to take your business to the next level through cutting-edge mobile marketing?
  Not a single hour passes without our mobile phones. It has redefined the way we connect. For nearly every single need, we turn to our mobiles, almost sub-consciously. It’s part of our very organism, like an extended arm. If you are a marketer, and wondering how to make sense of the mobile, to engage ...
Digital Marketing Holiday Marketing Marketing Automation November 30, 2018 12 cool holiday marketing tips to boost your Christmas sales
  The festive season is almost here. It’s time for fun, for cheer, and of course, for a jump in your sales. Marketers are looking for numerous ways to upsell their products through various channels. Strategic planning of your advertising campaigns can take your business way ahead. Here are some powerful marketing tips that can ...
Email Deliverability Email Marketing November 29, 2018 Drive more online sales with these holiday email marketing strategies
  The festive season is on its way. When it comes to holiday promotions, email is certainly one of the most cost-effective options. Timing your emails is important for achieving better results for your effort. Read on to get some effective email marketing ideas which you can follow while planning your holiday email campaigns that ...
Email Marketing Predictive intelligent emails July 1, 2018 300 billion emails, 3 billion email inboxes! Is your email tailor-made for your unique customer?
Read on to find out how and why strategic and scientific email marketing never ceases to do wonders in digital marketing... For Mrs. Robin, it was one of those busy Monday mornings. Time for the usual coffee and running in at the nick of time after dropping her kids off at the school. She had ...
Email Deliverability May 8, 2018 If you have noticed a drastic dip in Gmail open rates, this is for you.
Have you noticed a sudden dip in Gmail click/ open rates? Don’t worry, you are not alone. And, hopefully, it’s not going to last forever. At Caspar Technologies, closely monitoring the email performance of our campaigns is part of our brand DNA. We live and breathe email and are proud to say we know it ...