cmercury Blog
From email marketing tips to the latest engagement strategies, we share everything you need to connect better with your audience.
What is Brevo? A Marketer’s Guide to the Email Platform Formerly Known as Sendinblue
In the ever-expanding world of email marketing platforms, Brevo (formerly Sendinblue) often shows up on
Why Constant Contact Acquired Moosend: Strategic, Financial & Growth Implications
On June 6, 2025, Constant Contact announced its acquisition of Moosend from Sitecore, marking a…
From Sales to Success: A 14-Year Journey with Mr. Rijo Sam, Director – Customer Success at cmercury
Introduction:In the world of SaaS, where technology evolves rapidly and customer expectations are ever-growing, the…
Email Marketing Strategy: How to Optimize Send Time for Higher Conversions
Email marketing continues to be one of the most powerful digital communication strategies for brands…
Email Deliverability at Risk? How SmartSend Helps You Avoid the Spam Folder
Email marketing is powerful—but only when your emails actually reach the inbox. If you’ve ever…
Best Email Marketing Tools for Beginners in Canada
Starting out in email marketing can seem daunting, particularly for freelancers, small agencies, or solo…
8 Essential Strategies to Restore Your Email Reputation After a Domain Compromise
A domain compromise, whether through a hack or unauthorized access, represents one of the most…
Email Deliverability Best Practices in 2025 to Maximize Inbox Rates
Email marketing continues to be one of the most powerful digital channels in 2025, but…
Responsive Email Design in 2025: Best Practices for Every Device
In 2025, responsive email design has moved from trend to necessity. With over 70% of…
How to Launch an Email Campaign in 10 Minutes (No Tech Skills Required)
Launching an email campaign is one of the fastest ways to connect with your audience.…
Why Traditional Email Marketing Tools Are Failing You in 2025 (And What to Use Instead)
In today’s fast-moving digital world, email marketing tools are no longer just about sending newsletters…
A Decade of Client Success: In Conversation with Ms. Femi Santosh, GM – Client Servicing at cmercury
Introduction: In the fast-paced world of SaaS and digital marketing, staying client-centric while embracing change…
How to Master Email Segmentation and Send Campaigns That Actually Convert
Email marketing works—but only when it’s relevant. Sending the same message to your entire list…